International Brand and Content Manager

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

This role is based in the United Kingdom with a hybrid model of remote and in person/office meetings in Central London.

About the Job

The International Brand and Content Manager will join our international marketing team to help take the Life360 brand to the next level across the world. You’ll be the glue between our international marketing and global brand teams, building an international point of view to our brand and feeding our global social media channels with amazing content (both owned and influencer) that brings Life360 to life across the world, as well as partnering with our regional integrated marketing leads to define and execute a localised social media strategy in key non-English languages.

You'll work at the forefront of our brand voice, creating authentic social content (with a primary focus on video) that stands out in crowded feeds. Your work will showcase how our technology brings families closer together through entertaining, shareable stories that reflect real-world experiences while highlighting the meaningful impact of our safety features—connecting authentically with how families actually live and transforming our app's tech into content that resonates with our audience's daily lives. You will know how to find the right balance between global and local, telling authentic stories that resonate with different audiences who have different needs. You’ll also work on influencer marketing, partnering with both global brand and local comms teams to build and execute a highly local influencer strategy that creates cut through and amplifies our brand globally.

This isn't your typical brand and social media role with rigid content calendars and endless approval chains. We're seeking a bold, high-agency content creator who can spot cultural moments as they happen - in every market we focus on - and confidently place Life360 at the center of relevant conversations. You should be a storyteller at heart, able to transform even the most technical or dry concepts into compelling, shareable video content that captivates our audience. You'll have the autonomy to react to emerging trends in real-time, bringing creative vision and strategic thinking to our social feed. You’ll ideally know at least two of the following markets well (UK, AU, CA, NL, DE, BR, MX) and have a network of agency partners or freelancers in the other markets to call on.

The UK-based salary range for this position is £81,500 - 96,000 with an additional performance-based cash bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on job-related knowledge, skills, and experience.

What You’ll Do

• Help make Life360 an iconic brand worldwide, by building an incredible pipeline of non-US content for social media and other channels

• Partner with our global brand team to help expand reach, engagement, and subscriber base across key social media platforms including Instagram, TikTok, Facebook, Threads, and Twitter

• Build and execute a non-EN language social media strategy to define when and how Life360 launches non-English handles by platform and what resourcing is needed to successfully scale

• Partner with global and local teams to expand local influencer marketing to drive increased engagement and cut through in each of our key markets (UK, AU, CA, NL and new markets in 2026 and beyond)

• Architect and oversee bold, emotionally resonant content that transforms conventional safety messaging into uniquely Life360 stories showcasing how we seamlessly integrate into modern family life in countries around the world

• Support our global team with our social presence during both day-to-day operations and high-stakes moments, from product launches to time-sensitive safety events, ensuring consistent brand voice and engagement

• Deliver strategic social media and influencer reporting with actionable insights from performance analytics and social listening that drive content decisions and demonstrate business impact

• Partner cross-functionally with channel and creative teams to develop distinctive social-first campaigns, establish brand best practices, and ensure seamless integration in go-to-market initiatives

• Build a comprehensive content ecosystem that turns ordinary family stories into extraordinary demonstrations of connection, creating a library of authentic moments that resonate with our audience - in multiple formats and languages

What We’re Looking For

• Five or more years of experience in social media management with proven success building and growing either an Instagram or TikTok channel, including subscriber acquisition strategies and platform-optimised content

• Experience working with global brands and knowledgeable about how to build local relevance within a global framework

• Experience working with influencers to build compelling and standout content that delivers real cut through for brands

• Strategic video creator and editor who develops innovative concepts from ideation to execution across TikTok and Instagram ability to transform technical features into compelling content - you’re not afraid to run out with your phone to capture content at just the right time!

• Strong command of brand voice and exceptional copywriting skills that maintain consistent identity while adapting strategies for different markets and platforms

• Visual storyteller with expertise in creating breakthrough content through compelling imagery and video composition that stands out in crowded feeds

• Demonstrated ability to identify and capitalize on trending moments, with agility to balance planned content calendars with real-time opportunities

• Collaborative partner who integrates social-first thinking into broader marketing initiatives and works effectively with cross-functional teams

• Data-driven strategist who combines creative vision with performance analytics to inform content decisions, and who quickly adjusts to platform algorithm changes and emerging trends while driving consistent engagement

• Bold, innovative thinker with a user-focused approach and curiosity about how our audience interacts with our product

• Language / multiple cultural experience is a plus - knowing how to bring a brand to life across different cultural frames.

Our Benefits

• Industry leading compensation

• Remote-first company, with opportunity for hybrid working for UK-based employees

• Generous holiday options with flexible PTO

• Bi-annual company retreats

• Learning & Development programmes

• Private comprehensive health & dental insurance

• Employee assistance programme for mental well being

• Free Life360 Platinum Membership for your preferred circle

• Free Tile Products

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

• Be a Good Person - We have a team of high integrity people you can trust.

• Be Direct With Respect - We communicate directly, even when it’s hard.

• Members Before Metrics - We focus on building an exceptional experience for families.

• High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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