International Ad Effectiveness, Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Job Title
International Ad Effectiveness Manager

Markets
Spend booked out of Canada, UK, DE, Singapore & Australia

About the role

The International Ad Effectiveness Manager will lead Yahoo DSP’s third‑party (3P) measurement ecosystem across non‑US markets, managing the operations and successful delivery of critical products such as brand uplift studies for Yahoo DSP advertisers.

This role sits at the intersection of Ad Effectiveness, Product Strategy, Sales, Operations and external measurement vendors. You will ensure Yahoo DSP can robustly prove campaign impact using partners such as Lucid/Cint, Dynata, Circana, On Device Research, Azira and others across Brand lift, Attention, Footfall and Sales Lift Measurement. You will utilise advanced analytics techniques to extract insights from large and complex datasets, with a strong focus on implementing and managing brand uplift studies. You will combine the remit of post‑campaign effectiveness using 1P and 3P solutions with an international focus on rolling out, standardising and scaling 3P measurement frameworks across AU, EMEA, SG and Canada. 

Key responsibilities

Strategy & vendor ecosystem

• Own the 3P measurement strategy for non‑US markets across Brand lift, Attention, Footfall and Sales Lift Measurement complementing Yahoo DSP’s 1P measurement suite.
 

• Evaluate, select and manage relationships with key measurement vendors, maintaining a clear vendor matrix by use case, channel and region (e.g., Lucid/Cint, Dynata, Circana, On Device Research, Azira and others).
 

• Partner with PYM and Finance to define funding rules and minimums (central vs client‑paid, flat fee vs CPM, investment thresholds) that are sustainable across each market.

Solutions consulting & market enablement

• Act as the primary point of contact for 3P measurement across EMEA, AUSEA, SEA and Canada for Sales, Strategy and Platform Solutions:
 

• Diagnose briefs, assess feasibility (spend, impressions, channels, geo, timelines).

• Recommend appropriate methodologies and vendors (1P vs 3P, and vendor‑by‑vendor trade‑offs).

• Support complex or strategic measurement programmes (e.g., multi‑market BLS, CTV and TV tune‑in, Disney+/Netflix cross‑media work, DOOH + online uplift), troubleshooting sampling, data integration and mapping issues with vendors and publisher partners.
 

• Ensure studies are designed to isolate incremental impact (exposed vs control), align with best‑practice statistical approaches, and can be translated into clear optimisation and investment recommendations for Yahoo DSP.
 

Process, governance & operations

• Implement and manage brand lift and other 3P measurement studies for Yahoo clients, working closely with sales leads, clients and agencies to define objectives, methodology, and measurement frameworks. 

• Own the end‑to‑end operational framework for 3P measurement in non‑US markets, including:
 

• Standard intake 

• Feasibility guardrails (minimum spend, impressions, flight length and channel mix) and approval paths for funded vs client‑paid work.

• Collaborate with Operations and Finance to streamline PO / iProcure and billing workflows across entities (e.g., AU, SG, UK, CA), ensuring alignment between contract entities, billing markets and study execution.
 

• Lead automation and tooling that simplify and standardise study set‑up, tracking and report creation.
 

Output standardisation & insights

• Define and enforce standards for 3P measurement deliverables:
 

• Consistent structure and “look and feel” across AU, SEA, EMEA and CA.

• Clear, front‑loaded executive summaries and recommendations.

• Standard data cuts (e.g., channel, publisher bucket, audience, creative, frequency) and explicit mapping to Yahoo DSP levers.

• Turn study outputs into client‑ready case studies and GTM materials that support renewals, upsells and upper‑funnel growth across markets.

• Create clear reports and visualisations that effectively communicate findings and insights to sales teams, clients, agencies and senior leadership.

• Champion measurement deliverables across the business and provide training and enablement to end‑users and management where required.
 

Cross‑functional & external leadership

• Partner closely with:
 

• US Ad Effectiveness & Product on global measurement roadmap, deprecations and new 3P capabilities.

• Regional Sales, Strategy, Platform Solutions and GTM on enablement, training, FAQs and sales toolkits for 3P measurement.
 

Minimum qualifications

• 5+ years’ experience in ad effectiveness, media research/insights, measurement or product strategy within digital advertising, including substantial exposure to 3P measurement vendors (brand lift, CTV/TV, footfall, sales/closed loop or similar solutions).
 

• Demonstrated experience managing or deeply collaborating with measurement partners such as Lucid/Cint, Dynata, Kantar, Disqo, Comscore, iSpot, Samba TV, On Device Research, Azira or equivalent regional vendors.
 

• Strong understanding of DSPs, identity and incrementality (e.g., exposed vs control, lift, MTA, path‑to‑conversion) and how measurement integrates into programmatic buying and attribution workflows.
 

• Proven ability to design and operationalise processes (intake, feasibility frameworks, trackers, automated forms, SOPs) across multiple teams and time zones.
 

• Excellent stakeholder management and communication skills, with a track record of turning complex methodological detail into clear, actionable narratives and recommendations for commercial and product stakeholders.
 

Preferred qualifications

• Direct experience working with AU, SEA, EMEA and/or Canada on measurement or insights programmes.
 

• Experience launching or scaling new measurement products or partnerships (e.g., Lucid BLS frameworks, Azira footfall/website uplift, CTV currency or attribution partnerships) to regional sales and client teams.
 

• Comfort working with lightweight data analysis (reading vendor dashboards, checking reasonableness and significance, understanding sampling and bias) to challenge and enhance vendor outputs.
 

Success indicators

• Increased and diversified 3P measurement adoption across non‑US markets, with clear frameworks for when and how to use each solution.
 

• Consistent, high‑quality 3P deliverables and playbooks in use across AU, SEA, EMEA and CA.
 

• Demonstrable commercial impact (renewals, upsells, upper‑funnel wins) directly supported by measurement‑led narratives and case studies.
 

• Positive feedback from regional and US stakeholders on the clarity, reliability and scalability of international 3P measurement operations.
 

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

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