Integrated Media Planner

Integrated Media Planner 

The role in brief:

The Integrated Media Planner is responsible for preparing and implementing client media plans of all types for existing and prospective clients.  This includes audience identification, research, development, presentation and purchasing of media plans & buys. The Integrated Media Planner is an expert at understanding emerging trends and best practices across the omni-channel media world.  This position is supported by subject matter experts (Supervisor and/or Planner) in traditional and digital media channels and also by coordinators who are assisting in workflow, partner integration, billing, traffic and reporting functions.

Responsibilities Include:

Research, develop, and plan media for specific clients

Possess and maintain an understanding of media planning and buying across mediums – including television (national and spot), radio, print, digital, programmatic, mobile and social media

Present media plans to internal and client audiences

Gather, organize and present competitive research and spending data

Demonstrate strong problem-solving abilities and foster innovative solutions

Work closely with research and account service team members to frame and participate in strategy development, set goals and participate in the measurement process

Negotiate best possible rates, special parameters, value-added sponsorships and promotions and justify all media recommendations

Take a lead position in the campaign review process – leading teams to better performing work

Manage and oversee campaign execution/optimizations across self service channels such as Meta, LinkedIn, Pinterest, X, The Trade Desk and others

Manage Optimization Specialists to ensure work quality and foster strong relationships and career growth

Communicate in a clear, coherent and professional manner

Develop and facilitate strong relationships across the agency, and in workflow

Represent the team and the agency in a positive manner in all endeavors

Those who succeed in this role have the following qualifications:

3-5 years of agency experience in media planning and buying, including digital and/or paid social experience

A Bachelor’s degree from an accredited four-year college or university

Strong written and verbal presentation skills and style

Ability to manage people and projects smoothly and efficiently

Excellent interpersonal skills, demonstrating energy and passion for the work

Effective problem-solver and generator of innovative solutions

Focused on delivering great work, no matter project size or complexity

Versed in applicable software and technology platforms

Proficient in Google Suite applications and media research/planning tools

Agency Values: 

The following characteristics are expected of each employee of the agency regardless of role or responsibility: 

GRIT. Fall seven times, get up eight.

CURIOUS. Follow that hunch with unbridled passion.

PROVOCATIVE. When it comes to moving a piano, never grab the sheet music.

CONFIDENCE. Fake it ‘til you make it. Then fake it some more. (Psst, no one knows. It’s ok.)

UNCOMPROMISING. What you do when no one is watching is really who you are.

UNFORGETTABLE. What about you, your character, your personality - sticks?

UNWAVERING. Projects and initiatives are rarely sprints. Pace yourself. And encourage others who need a pick-me-up along the way.

MYTH-WORTHY. What stories about you will still loom large 20 years from now.

Schedule and Location:

Monday - Friday 8:30am - 5:30pm. Remote work available on Fridays. 

This role can be based out of either our Denver, CO or Colorado Springs, CO office.

Compensation

The salary range for this role is $62,000 - $75,000/year.

*New hires typically start between the minimum and midpoint of the salary range posted depending on qualifications.

Benefits:

401k + employer match

Medical, Dental, Vision

Life and short-term disability (100% employer paid)

Voluntary long-term disability

EAP

9 paid holidays

PTO, Floating Holiday, Volunteering Day

Education reimbursement

Employee referral program

Employee recognition program where points turn into money!

Vladimir Jones is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, national origin, age, protected veteran status, or disability status. 

Vladimir Jones participates in E-Verify, which is a federal program used to confirm the employment eligibility of all new hires.