Integrated Marketing Manager

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you, exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit. You might be exactly who we’re looking for.

Compensation Range

$90,000 - $105, 000

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience. 

Hybrid Model

3 days in + 2 days WFH

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s results speak for themselves.

Curious about our work? We started with the first modular air register designed to customize to any surface, and have since expanded into multiple product categories. We’re a team focused on building something extraordinary and long-lasting, for both our customers and our people. See more on our Instagram, Glassdoor and website!

The Opportunity 

This is a high-impact opportunity to step into a marketing leadership role where execution, structure, and momentum matter.

Reporting directly to the CEO, you will lead an internal brand marketing team and oversee execution across influencer marketing, paid creative (digital and print), and organic channels. The strategic brand direction is set at the leadership level — your role is to translate that vision into clear priorities, disciplined execution, and finished work that drives results.

We’re looking for someone with  experience directly managing internal team members who can motivate, hold accountability, and bring clarity to a fast-moving environment. This is an execution-first role that requires strong prioritization, sound judgment, and the ability to manage volume without sacrificing quality.

Fundamental to our success is building scalable processes. You should naturally look for ways to simplify workflows, improve systems, and increase output without increasing chaos. This is a visible role with real ownership and the opportunity to build the marketing engine that supports our next stage of growth.

What you’ll be doing:

Team Leadership + Accountability [35%]

+ Lead and develop the brand marketing team, driving strong output, quality, and accountability

+ Run structured 1:1s, goal setting, and performance conversations with clarity and confidence

+ Establish clear ownership across initiatives and address underperformance directly and quickly

+ Build a low-ego, high-accountability culture aligned to company priorities

Campaign Execution + Delivery [40%]

+ Oversee influencer marketing, paid ad creative (digital and print), and organic channels

+ Own marketing execution across both D2C and B2B initiatives

+ Translate brand direction into clear briefs, timelines, and launch plans

+ Manage prioritization, sequencing, scope, and resourcing to ensure on-time, high-quality delivery

+ Partner cross-functionally to execute cohesive campaigns and product launches

+ Work closely with the CEO and creative team to ensure consistent, on-brand execution

+ Set campaign KPIs, monitor performance, and recommend optimizations based on results

Brand Marketing Operations + Process Optimization [15%]

+ Build and refine team workflows that support deadlines and business goals

+ Manage the brand budget, vendors, and external agencies with accountability

+ Maintain campaign reporting dashboards and ensure strong data hygiene

Stakeholder Alignment + Cross-Functional Collaboration [10%]

+ Partner closely with the Performance Marketing lead (COO) and Brand lead (CEO) to execute the broader marketing strategy

+ Communicate progress, risks, and outcomes clearly and proactively

You’re a good fit if you:

Experience + Marketing Depth

+ Bring at least 6 years of progressive experience in marketing, with strong exposure to integrated, multi-channel environments

+ Have at least 3 years leading integrated marketing campaigns from planning through execution

+ Have at least 3 years of hands-on experience directly managing internal employees (not agencies or vendors)

+ Have successfully executed multi-channel go-to-market launches with clear timelines and deliverables

+ Are comfortable working with performance marketing data and using insights to inform decisions

+ Have managed creative production timelines and understand how to keep projects moving

+ Have collaborated cross-functionally with Sales and Product teams to drive alignment and results

+ Ideally have experience in a physical product or consumer brand environment

Leadership + Ownership

+ Have a proven ability to motivate, develop, and retain strong team members

+ Bring a strong track record of performance management and accountability

+ Know how to increase team output by creating clarity, structure, and focus

+ Are comfortable giving direct feedback, making tough calls, and holding a high bar

Tech stack

+ Google Suite (Expert)

+ Digital Asset Manager (Advanced)

+ Google Analytics (Intermediate)

+ Meta/Google Ads reporting dashboards (Intermediate) 

+ Shopify analytics (Intermediate)

+ AI productivity tools (Developing - Advanced)

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can offer you in return for your hard work and discipline:

+ Joining a high performing, fast-growing team driven by ambition 

+ Pay-for-performance profit-sharing bonus structure

+ Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up

+ Flexible and inclusive benefits including HSA

+ Employee Stock Option Plan 

+ Hybrid work structure - we are committed to 3 days in office

+ Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!) 

+ Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.

+ Fully stocked kitchen with snacks and fresh fruit