Integrated Marketing & Campaign Manager

About Adaptive Security

Adaptive is a cybersecurity startup on a mission to stop AI-powered cyberattacks. In December 2025, the company announced an $81M Series B led by NVIDIA and Bain Capital Ventures, with participation from Capital One Ventures, Citi Ventures, and continued support from Andreessen Horowitz (a16z), the OpenAI Startup Fund, and Abstract Ventures. The round marked NVIDIA’s first AI cybersecurity investment.

Adaptive was founded by Brian Long and Andrew Jones, repeat entrepreneurs who have built and scaled category-defining companies. Brian and Andrew previously co-founded Attentive, which grew to more than $500M in annual revenue and a $10B+ valuation, and TapCommerce, which was acquired by Twitter. Together, they bring deep experience building high-growth, product-led businesses at massive scale as Adaptive builds the security layer for the AI era.

Trusted by leading banks, technology companies, and healthcare organizations, Adaptive protects teams from emerging threats like deepfakes, smishing, and AI-powered voice scams. With rapid enterprise adoption and a $200B+ market ahead, the company is just getting started.

The Role

We’re growing quickly and looking for a strategic, hands-on Integrated Marketing & Campaign Manager to help scale our demand engine and bring high-impact campaigns to life. In the role, you’ll own the strategy, planning, and execution of multi-channel marketing campaigns that drive pipeline growth and revenue.

This role will be instrumental in building and scaling our virtual event engine (webinars and digital events), structuring lifecycle marketing programs, and executing high-performing content syndication and demand generation initiatives.

You’ll partner cross-functionally with Sales, Product Marketing, Content, and RevOps to create cohesive campaigns that move prospects through the buyer journey.

Responsibilities

Campaign Strategy & Execution

• Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals.

• Build quarterly campaign plans across webinars, paid media, content syndication, email, and lifecycle programs.

• Define campaign messaging in collaboration with Product Marketing and Digital Marketing.

• Own campaign reporting, performance tracking, and optimization, as well as pre-campaign KPIs and post-campaign analysis.

Virtual Webinars & Digital Events

• Build and scale a high-performing virtual webinar program (live + on-demand).

• Manage end-to-end execution: topic selection, speaker coordination, landing pages, promotion strategy, reminders, and follow-ups.

• Repurpose webinar content into multi-channel assets (email nurtures, social, gated content, and sales enablement).

• Track attendance, engagement, MQL conversion, and pipeline impact.

Lifecycle & Marketing Automation

• Design and optimize lifecycle stages from lead → MQL → SQL → opportunity.

• Build nurture tracks by persona, vertical, and buying stage.

• Partner with RevOps to ensure clean lead routing, scoring, and reporting.

• Improve conversion rates across the funnel through testing and segmentation.

Content Syndication & Demand Programs

• Manage content syndication vendors and performance.

• Evaluate lead quality and optimize CPL and pipeline contribution.

• Work with Sales to ensure proper follow-up and qualification.

• Align paid media and syndication efforts with campaign themes.

Cross-Functional Collaboration

• Align with Sales on campaign messaging and follow-up plays.

• Partner with Content and Product Marketing on assets.

• Support field marketing or partner marketing initiatives when needed.

• Provide clear performance reporting and campaign insights to leadership.

Qualifications

• 4-5 years of experience in B2B marketing, demand generation, or campaign management.

• Strong experience running virtual webinar programs.

• Hands-on experience with lifecycle marketing and marketing automation platforms (HubSpot, Marketo, Pardot, etc.).

• Experience managing content syndication programs and paid demand channels.

• Strong analytical mindset with ability to measure pipeline impact.

• Excellent project management skills and attention to detail.

• Experience working closely with Sales teams.

• Cybersecurity or SaaS experience is strongly preferred.

Compensation & Benefits

• Competitive compensation and a fantastic office atmosphere.

• Premium healthcare and wellness benefits.