Instagram Content Copywriter

Are you the type of person who loves to scroll Instagram... and instantly spots the next big trend from viral posts that are blowing up right now?

Do you LOVE Instagram, and already spend hours scrolling on a daily basis?

Do you quickly dissect what made a post go viral and what prevented another one from doing so?

If so, keep reading—because this is not your typical "Instagram growth / plain copywriting” role.

We’re looking for someone obsessed with Instagram—someone who already spends hours a day immersed in the platform, studying content across every niche imaginable: fitness, self-development, business, faith, relationships, comedy, faceless reels, and more.

The #1 thing we care about is spotting HYPER viral content—anything that hits at least a 5:1 view-to-follower ratio (ex: A reel with 500K views on a 100K follower account)—and breaking down exactly what made it pop.

Your job is to then translate those insights into clear hooks, concepts, and copy that Richard can use to create similar content for his personal brand.

We're looking for a trend analyst with copywriting experience.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube: https://youtube.com/richardyu1
• Instagram: https://instagram.com/richardyuzee

Our brand is impact-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education — through IG Content.

🔥 What You’ll Be Doing

1. Viral Trend Research

• Spend your days researching Instagram to uncover emerging viral trends across all niches imaginable (fitness, business, motivation, theme pages, personal brands, guys pages, girl pages, religion/faith pages, theme pages, and dozens of other niches not mentioned here)
• Track and analyze at least 50+ posts per day.
• Identify commonalities between the highest-performing content: hooks, copy, visuals, style, tone, etc.
• Organize findings and document key insights clearly for fast execution.

2. Copywriting & Application

• Take the top viral trends and apply them to Richard’s personal brand.
• Write basic carousel copy & video scripts in different formats as seen on our page.
• Collaborate & coordinate content production with our internal content team to make sure your ideas align with the brand voice and goals.

Requirements:
🎯 What We’re Looking For

• You love Instagram. You're already on it hours a day, not because you have to—but because you want to.
• You instinctively know what’s going viral, and more importantly, why.
• You follow similar people to Richard, and know what's going on in the space.
• You’re obsessed with reverse-engineering the psychology behind attention-grabbing content.
• BIG Bonus: You’ve worked with other personal brands and understand how to reverse-engineer for engagement + inbound leads.

Benefits:
💼 Why Join Us?

• Work with a Fast-Growing, Mission-Driven Brand: We’re scaling fast and helping people build real online businesses and reshape how modern education works.
• Creative Ownership: Your ideas matter. You’ll have full autonomy to experiment, ideate, and lead the viral content research strategy.
• Stay Ahead of the Curve: You’ll be on the pulse of what’s hot on Instagram before it becomes mainstream.
• Remote & Flexible: Work from anywhere in the world, on your own schedule.
• Growth Opportunities: Growth to leadership positions, such as Marketing Team Lead, Marketing Director are very much possible as you grow with the team.

💰 Compensation

• This is negotiable, and will depend on your prior experience.
Ranges from $2K – $5K/month, depending on experience and execution.
• Open to performance-based bonuses or higher tiers for director-level thinkers (We've had entry-level copywriters, all the way to director level at $20K per month).

If you’ve reached the bottom of this, it means you’re interested in this position. Check out the steps following this and complete them thoroughly to apply!