Insights and Content Senior Specialist

ABOUT THE JOB

We are seeking a proactive and detail-oriented Strategic Insights Senior Specialist to play a key role in enabling sellers reach new clients, engage with our current clients, and strategise how to market new service and product features.  

Are you passionate about transforming data into compelling narratives that drive business success? Join our team and use your analytical skills to craft insightful, data-driven stories that engage regional sales teams, prospects, and clients. In this role, you will be responsible for carrying out plans for insight-led initiatives for our SA&I business. You will analyse complex datasets to uncover consumer insights, develop impactful marketing content and thought leadership materials, and create visually stunning case studies and customised client presentations. As the go-to expert on our content repository, you'll ensure our Western Europe sales teams have access to the latest, most relevant materials. Your storytelling abilities will produce engaging presentations and tools that help us stay ahead of the competition. We are looking for someone who can take full ownership, uncover new opportunities, move quickly, and has a strong appetite for growth. 

If you're ready to make a significant impact, we invite you to apply and become a vital part of our innovative team. 

RESPONSIBILITIES

• Help create insight-led stories that will help the SA&I West Europe sales teams engage with both prospects and clients. 
• Analyse and interpret data to discover consumer insights and provide conclusions and recommendations 
• Draft insights using SA&I and NielsenIQ data that support marketing content as appropriate ​
• Provide insights and data to support the creation of SA&I thought leadership 
• Identify, analyse, and interpret trends and patterns in complex data sets from multiple sources to inform project planning and sales strategies​ 
• Leverage quantitative and qualitative research, trade panel and consumer panel data powered up with data analysis and visualisation tools​ 
• Create visually appealing case studies to effectively showcase project methodologies, outcomes, and key insights, fostering a comprehensive understanding of client successes and solutions.  
• Assist in the preparation and customisation of presentations for client meetings, ensuring materials are informative, engaging, and tailored to client needs. 
• Serve as expert on content available and location of assets + SharePoint keeper of sales material.  
• Create and/ or adapt existing content based on sales insight, persona and segment.  
• Use storytelling to create compelling and engaging presentations​ 
• Research and analyse a variety of market intelligence inputs, including market trends, competitor offerings, product specifications, and demographic data, using primary or secondary sources to support the creation of tools that will help us get ahead of our competition 

REQUIREMENTS

Qualifications:

• Bachelor’s degree in business, marketing, or related field 
• 6-8 years of relevant work experience 
• Strong analytical mind and excellent numerical skills 
• Experience in market research or consulting functions in the FMCG industry 
• Experience of using NielsenIQ continuous data 
• NielsenIQ SA&I product suite 
• Good organizational and excellent interpersonal skills 
• High attention to detail with excellent organizational and project management abilities 
• Excellent written and oral communication with advanced copywriting skills 
• Fluent English, both verbal and written 
• Proficient in MS Word, Excel and PowerPoint 
• Tech-savvy 

Preferred knowledge & experience:

• B2B marketing  
• Experience with CRM software and sales intelligence tools like Microsoft Dynamics, PowerBI  
• Ability to work in a fast-paced environment and manage multiple projects effectively 

#LI-Hybrid

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion