Influencer Specialist

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Job Title: Influencer Specialist

Location: Bosnia and Herzegovina

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Key Responsibilities:

Client Communication & Management:

• Serve as a primary point of contact and collaborate closely with influencer managers on the client side.

• Participate in and lead client meetings to discuss campaign strategies, performance, and future opportunities.

• Build and maintain strong, lasting relationships with the client, ensuring high levels of satisfaction.

Campaign Strategy & Planning:

• Develop comprehensive media plans for influencer campaigns, ensuring strict adherence to client briefs, objectives, and budgetary constraints.

• Continuously monitor the local influencer market, identifying emerging trends, key players, and proactive opportunities to enhance campaign effectiveness.

• Conduct competitive analysis and identify market opportunities, providing informed strategic recommendations to clients.

Third-Party & Influencer Relations:

• Effectively communicate with and manage third-party stakeholders (influencers, media partners, designers, production studios).

• Lead negotiations, contracting, and briefing processes with influencers and other partners to ensure alignment with campaign KPIs and goals.

Campaign Execution & Monitoring:

• Oversee the end-to-end implementation of influencer campaigns.

• Ensure all deliverables and aspects of communication projects meet required quality standards and client expectations.

• Verify content compliance with client brand guidelines and standards, ensuring timely publication of materials across all platforms.

• Actively participate in events and filming sessions with influencers, facilitating the creation and capture of high-quality User-Generated Content (UGC).

Performance Analysis & Reporting:

• Monitor and report on campaign results against defined Key Performance Indicators (KPIs).

• Extract key learnings from campaign data and formulate actionable insights for continuous improvement and future strategy refinement.

• Crisis Management & Trend Spotting:

• Monitor the local landscape for potential influencer-related issues or crises and proactively implement appropriate response strategies.

• Administrative Support

• Assist with authorized billing and administrative procedures as required.

Qualifications:

• Proven experience in influencer marketing, social media marketing, or a related field.

• Strong understanding of the local influencer market, trends, and key platforms.

• Exceptional communication, negotiation, and interpersonal skills.

• Ability to manage multiple projects simultaneously in a fast-paced environment.

• Strong analytical skills with the ability to interpret data and provide actionable insights.

• Proficiency in creating engaging and strategic media plans.

• Detail-oriented with a strong focus on quality and client satisfaction.

• Ability to work independently and as part of a team.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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