Influencer Marketing Specialist

About WPP Media   

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.   
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com   
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:   

• Be Extraordinary by Leading Collectively to Inspire transformational   

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.  

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.   

Role Summary and Impact  

In WPP Media Entertainment, we're looking for an Influencer Marketing Specialist to join our team and support the development and management of influencer marketing projects across multiple industries.

The ideal candidate is proactive, genuinely passionate about the creator and influencer ecosystem, with a strong interest in broader communication trends.

The candidate will manage projects end-to-end, working closely with internal teams, creators and external partners, contributing both strategically and operationally to the success of each initiative.

Key Responsibilities

• Project development & management
Manage influencer marketing projects from brief to delivery. Strategic thinking, storytelling, accounting and project management skills are required as well as knowledge of the influencers/creators ecosystem

• Market & competitor analysis
Monitor the influencer marketing landscape and broader communication trends, contributing to market analysis and competitive scenarios that support strategic project development.

• Measurement & reporting
Strategic and critical mindset in interpreting influencer marketing KPIs. Performance tracking and post-campaign reporting.

Requirements

• 2 years of experience in influencer marketing

• Strong organizational, accounting and project management skills.

• Hands-on experience working with influencers, creators and talent agencies.

• Solid understanding of influencer marketing ecosystem and kpis evaluation

• A proactive, curious and detail-oriented attitude, with a strong willingness to learn and take initiative.

• A consultancy-driven mindset with problem-solving capabilities

• Ability to manage multiple projects with different timelines, priorities and stakeholder dynamics

• Proactive, positive and solutions-oriented mindset

• Fluent in both Italian and English

Life at WPP Media & Benefits  

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.   
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach. If you require accommodation or flexibility, please discuss this with the hiring team during the interview process.   

While we appreciate all applications received, only those candidates selected for an interview will be contacted.   

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