Influencer Marketing Specialist

SAMY is a leading global social-first agency. We activate end-to-end media strategies, connecting with audiences in the most integrated and effective ways to solve key business challenges and make brands matter.

We are the first international ecosystem fueled by creativity, technology and culture, with a team of 900+ people across 20 offices and 55 markets, serving over 270 leading clients, including Europe, the U.S., and Latin America. Together, we create relevancy in the social universe for blue-chip brands such as L’Oréal, The North Face, Diageo, Microsoft, and Samsung, among others.

Our vision is to lead the evolution of brand communication. At our core, we are Bold, Human, and Transformative. SAMY is where your career pushes boundaries and unlocks your highest potential.

Requirements

Mission

As an Influencer Marketing Specialist for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.

Job Functions

Key Responsibilities:

● Strategic Campaign Development: Receive briefs and work collaboratively with the brand and SAMY teams to develop high-level

strategic and creative campaign proposals.

● Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.

● Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.

● Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.

● Cross-functional Collaboration: Partner closely with the booking and data teams to innovate negotiation strategies, identify market trends,

and generate comprehensive post-campaign reports.

● Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.

● Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

● Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.

● Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.