Influencer Marketing Specialist (Freelancer)

About SAMY

SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1.000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.

Mission

We are seeking a freelance partner to collaborate with SAMY Italia, based in Milan, for 2-3 months. Your work will be focused on managing and and strategising influencer campaigns and activations for a multinational brand.

Project

• Strategic Campaign Development: Receive briefs and work collaboratively with the brand and SAMY teams to develop high-level strategic and creative campaign proposals.

• Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.

• Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.

• Event Coordination: Provide leadership and support during events and brand activations, ensuring seamless coordination between influencers and the brand.

• Problem Resolution: Lead the resolution of any issues during campaign execution, demonstrating a proactive and strategic approach.

• Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

• Legal and Financial Management: Oversee all legal and financial matters related to assigned brands, ensuring compliance and efficiency.

• Workflow Enhancement: Continuously identify and propose improvements in the workflow between the brand, agency, and influencers.