Influencer Marketing Specialist (Amazon Prime Video)
Confidential
Posted: May 6, 2026
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Quick Summary
As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in developing and executing digital campaigns for leading brands, leveraging your expertise in influencer marketing, research, and data-driven solutions.
Required Skills
Job Description
About SAMY
SAMY is the global powerhouse leading the evolution of brand communication. We help brands matter in a social-first world through research, creativity, technology, and integrated influencer marketing to deliver impactful, data-driven solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mission
As an Influencer Marketing Specialist / Account Executive at SAMY, you will play a key role in leading influencer-driven campaigns from strategy to execution. You will transform brand briefs into impactful influencer activations, ensuring cultural relevance, creative excellence, and measurable performance. This role requires a strategic mindset, strong analytical capabilities, and deep knowledge of social platforms and influencer ecosystems.
Job Description
Strategic Campaign Development
• Translate client briefs into high-level influencer marketing strategies and creative campaign proposals.
• Collaborate with strategy, creative, and account teams to define campaign objectives, KPIs, and storytelling angles.
• Ensure influencer activations align with brand positioning and audience insights.
Influencer Selection & Management
• Identify, evaluate, and select relevant influencer profiles across platforms (Instagram, TikTok, YouTube, and emerging channels).
• Build and manage influencer shortlists based on audience fit, engagement quality, and brand alignment.
• Develop detailed content calendars and oversee content production to ensure consistency, quality, and compliance.
Campaign Execution & Performance Oversight
• Monitor daily campaign performance and optimize based on real-time insights.
• Ensure timely delivery of influencer content across all campaign phases.
• Identify opportunities to enhance engagement, reach, and conversion performance.
Event & Activation Support
• Support influencer participation in brand activations, events, and experiential campaigns.
• Coordinate logistics and ensure smooth collaboration between influencers, brands, and production teams.
Cross-functional Collaboration
• Work closely with booking, strategy, and data teams to improve negotiation processes and campaign efficiency.
• Leverage social listening and insights to identify cultural trends and influencer opportunities.
• Contribute to post-campaign analysis and reporting with actionable insights.
Reporting & Insights
• Aggregate influencer performance data and campaign results.
• Deliver clear and insightful reports highlighting learnings, ROI, and optimization opportunities.
• Translate data into strategic recommendations for future campaigns.
Legal & Financial Management
• Oversee influencer contracts, usage rights, and compliance requirements.
• Support budget tracking and ensure financial accuracy across campaigns.
Workflow Optimization
• Continuously improve internal processes between brand teams, influencers, and agency stakeholders.
• Propose innovative approaches to influencer selection, content production, and campaign measurement.