Influencer Marketing Manager

Humann is an industry leader in functional food and nutritional supplements for whole‑body health, built on research, discovery, and science‑backed innovation. Our product portfolio—including SuperBeets®, Neo40®, and BeetElite®—is supported by proprietary research collaborations such as the Nitric Oxide (N‑O) research program at the UT Health Science Center.

Humann generates $200M+ in annual revenue and sells across a diverse omnichannel footprint, including 30,000+ retail stores, Amazon, and our direct‑to‑consumer website. Humann has been named to Bain & Company's 2026 Insurgent Brands list and has been recognized as one of the Inc. 5000 Fastest Growing Private Companies for ten consecutive years.  We are the official cardiovascular supplement for the University of Texas athletics.

Humann is growing, and we’re seeking an Influencer Marketing Manager to be the engine behind Humann's creator program. This is a hands-on, relationship first role responsible for the day-to-day management of our influencer and ambassador network. You’ll be responsible for finding the right creators, defining campaign deliverables, cultivating community, and measuring success. You’ll partner with brand and creative to ensure all creators fit the Humann brand and can speak to the products authentically. You’ll report to the Director of Social and Influencer and play a foundational role in building the influencer playbook from the ground up.

Responsibilities Include:  

Creator Sourcing & Outreach

Identify, vet, and recruit influencers and creators across Instagram, TikTok, YouTube, and emerging platforms with a focus on health, fitness, wellness, and longevity niches

Manage a high volume of outreach and relationship development, balancing quality and scale

Build and maintain a creator pipeline across micro, mid-tier, and targeted macro partnerships

Relationship Management

Serve as the primary point of contact for Humann's creator network

Develop authentic, long-term relationships with ambassadors

Manage gifting, seeding, and product fulfillment logistics

Oversee contract execution and ensure compliance with FTC guidelines and brand standards

Campaign Execution

Brief creators clearly and collaboratively, balancing brand guidelines with creative freedom

Manage content approval workflows and timelines to keep campaigns on track

Coordinate with the Social Media Manager & Paid Media Manager to repurpose creator content across owned and paid

Support campaign moments (product launches, key retailers, and partnership activations) with creator integration

Program Operations

Own the influencer CRM keeping creator records, content rights, performance data, and communication history organized and up to date

Own the day-to-day relationship with the agency partner serving as the primary point of contact for briefing, campaign coordination, and performance accountability with oversight from the Director

Track deliverables and hold creators accountable to agreed timelines

Manage program budgets including agency and platform fees, creator payments, and gifting

Analytics & Performance

Track and report on influencer KPIs: impressions, engagement, CPM, and revenue drivers (when relevant)

Benchmark Humann's creator performance against relevant competitors and category leaders

Report on program performance regularly and use data to continuously iterate and improve

Stay ahead of creator community trends, algorithm changes, and social landscape shifts

Required Skills & Qualifications: 

3-5 years of experience in influencer marketing or creator partnerships with category experience in health, wellness, or CPG preferred

Experience managing a network of creators at volume. You know how to scale and manage multiple relationships at once without losing the brand personalization

Strong written communicator with the ability to pitch creators, drive passion for our products, and write briefs that result in great content

Familiarity with influencer management platforms (Grin, Aspire, CreatorCore, or similar)

Solid understanding of FTC disclosure requirements and content rights basics

Highly organized, detail-oriented, and self-directed

A disrupter mentality thriving in whitespace

Benefits:

At Humann, we believe top talent should be rewarded. Some of the benefits we offer our employees include

Health/Dental/Vision/Life Insurance

401k Retirement Plan with company match

Paid parental leave

Quarterly stipend for our supplements

Unlimited PTO

Hybrid/remote working model

About Humann

Humann is a leading cardiovascular health company helping people ages 18 to 85 support heart health, healthy blood pressure, and boost energy, endurance, and recovery. Founded in 2009 and incepted from a University of Texas Health Science Center research program created by Dr. Ferid Murad, one of three scientists awarded the 1998 Nobel Prize in Medicine, Humann translates breakthrough science into performance-driven supplements.

Trusted by more than 160 professional and collegiate teams, Humann is a 10-time Inc. 5000 honoree, with over 700 million doses delivered and 27 million products sold. Available in 30,000 retail locations and 6,000 medical professional offices, Humann continues to innovate at the intersection of science and performance.

At Humann, we believe…. it takes COURAGE to do our life’s greatest work.
We believe that our GROWTH never ends.
We believe that to thrive we must ADAPT.
We believe in the power of HUMANITY.

Humann is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.