Influencer Marketing Manager

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Role Summary and Impact

As an Influencer Marketing Manager within Strategy, you play a central role in shaping how influencer marketing drives both brand impact and business growth for global and local clients. You are responsible for developing, pitching, and executing forward-thinking influencer strategies that are culturally relevant, performance-driven, and fully integrated into broader media and content ecosystems.

In this role, you act as a trusted strategic advisor to clients, guiding them on how to leverage creators and content to build relevance, extend campaigns, and deliver measurable results. You collaborate closely with internal teams across campaign management, media and client leadership, ensuring ideas translate into high-quality execution.

You are someone who combines strategic thinking with creativity and a strong understanding of social content. You have a natural feel for what resonates with different audiences across platforms and enjoy translating insights, trends, and data into clear content and influencer recommendations. You are confident in client dialogue, comfortable taking ownership, and motivated by creating work that is both culturally relevant and commercially effective.

Key Responsibilities

• Develop and present influencer marketing strategies aligned with business objectives and brand identity

• Translate audience insights and cultural signals into relevant, engaging content recommendations

• Act as a trusted strategic advisor to clients

• Use performance data, KPIs, and insights to optimize and evolve campaigns

• Stay up to date on platforms, content formats, and creator trends

• Collaborate closely with Campaign Managers, Client Managers, and specialists

• Contribute to pitch work, business development, and account growth

• Support and share knowledge with wider WPP media teams

Skills and Experience

• 3+ years of experience in influencer marketing (agency and/or client side)

• Strong creative and content understanding, with a clear sense of what resonates with different audiences on social media

• Deep knowledge of social platforms, creators, and content performance drivers

• Proven ability to build trusted client relationships

• Confident communicator with strong presentation skills

• Analytical, performance-driven, and commercially minded

• Proactive, curious, and culturally tuned in

Nice to Have

• Education in Marketing, Communication, or Media

• Strong skills in PowerPoint

• Experience with video editing

• Basic knowledge of Photoshop and/or Canva

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.

In Sweden, our benefits include a SEK 3,000 wellness allowance, a 37,5-hour workweek, half-days and “klämdagar" off, 30 days of vacation, and two paid volunteer days per year. WPP Media Sweden is a member of Almega, and all employees are covered by a collective bargaining agreement (kollektivavtal), which ensures occupational pension, insurance, and other negotiated terms. We host regular team activities, knowledge-sharing sessions, and wellness initiatives throughout the year.

 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
  
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Application

This is a full-time permanent position with a start date as soon as possible. We apply a six-month probationary period. In addition to reviewing your CV and conducting interviews, our recruitment process includes a testing phase. Selection and interviews are ongoing, so please submit your application with your CV and cover letter as soon as possible.

We believe that diverse perspectives make us stronger and encourage applications from people of all genders, backgrounds, and experiences.

Contact
If you have questions about the position, feel free to contact Camilla Sandström, Senior Director of Influencer Marketing. at [email protected]. Due to GDPR, we do not accept applications via email.

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