Influencer Marketing Manager - Growth

About Tin Can

Tin Can is building a safer, simpler way for kids to connect — without smartphones. We're creating screen-free, delightful devices and services that let families call the people who matter most, free from the noise of today's digital world.

We're creating a bold, authentic, nostalgic, and kinda quirky brand that resonates with folks who want something simpler & better for their kids than the tech-infused lives we're currently living (and who have a sense of humor about it).

As we gear up to scale to millions of families, we're ready to bring on someone to help turn creator-led content into one of our biggest growth engines.

The Role

We're looking for a growth-focused Influencer Marketing Manager to own the performance side of our influencer program. You'll report to our Growth Lead and partner closely with our Brand team as well as our co-founder.

We've already proven two things at Tin Can: creators want to work with us (we get a steady stream of inbound interest), and the content they make drives real results when we run it as paid social. What we haven't done yet is make that motion consistent and scaled. That's where you come in.

This is a distinct mandate from our existing Brand Influencer function, which leads brand partnerships and gifting. Your goal is different and more measurable: source creators and develop content concepts that perform as ads, at scale. Nearly every piece of content you bring in will run as paid creative — which means your work has a clean line of sight to revenue in a way most influencer roles don't.

You'll be hands-on from day one. We're not looking for someone to manage a program from a distance — we're looking for someone to be the program, build the muscle, and then earn the team that comes with scaling it.

What You'll Do

• Source creators from every angle — existing Tin Can customers who love the product, inbound creator interest, and proactive outreach to accounts that will be brand-aligned and drive performance

• Own the pipeline end-to-end: outreach, negotiation, contracting, briefing, content review, usage rights, payment, and performance feedback loops

• Develop content concepts and briefs that are both brand-aligned and built to perform as ads — often extending or adapting Brand's creative direction into formats optimized for paid

• Hit a throughput target starting at ~20 pieces of qualifying creator content per month and ramping from there — content that meets our brand-alignment bar and is ready for paid testing

• Lean toward whitelisting and usage-rights deals, with gifting and paid partnerships in the mix where they make sense

• Partner with our Growth Lead on what's working in paid — she'll run the ads side and serve as your thought partner on what's converting; you'll bring her the creators and the content, and close the feedback loop in both directions

• Coordinate closely with the Brand Influencer marketer and Organic Social manager so our creator universe feels like one Tin Can, not three disconnected programs

• Work with Brand leadership to keep the bar high

• Build the systems as you scale — initially you'll do the work yourself, but as you prove out scale, you'll have the green light to advocate for freelancers, contractors, and eventually direct hires

What We're Looking For

• 3–5+ years running influencer or creator programs, ideally at a DTC brand where content was tied to paid performance. If you've done some version of this exact work — sourcing creators specifically to fuel paid social — at a creator-led DTC brand, we especially want to talk.

• Strong instincts for both brand alignment and what drives performance — and the judgment to know when those pull against each other

• You've negotiated rates, scopes, and usage rights with creators of varying sizes and sophistication, and you know how to keep a pipeline warm

• Comfort with influencer marketing platforms — we use Sprout Social, Archive, and ShopMy, and fluency in any of those is a plus, but adjacent tools are fine

• Strong, fast written communication — you'll be writing a lot of briefs and outreach

• A bias toward action and high throughput — this role rewards people who can move quickly and keep many threads alive at once

• Hybrid backgrounds welcome — performance creative strategists who've run creator programs, or influencer marketers with deep instincts for ad creative, can both thrive here. The unifying thread is that you understand both sides of the equation.

• Comfortable being measured on real, hard outputs — volume of qualifying content, quality (brand alignment + ad performance), and contribution profit. We track this stuff and we'll talk about it openly.

• A collaborative, low-ego approach and genuine excitement about being in close partnership with a small senior team — you'll be in the room with the co-founders, Growth Lead, and Brand leadership regularly

Why Join Tin Can

• We're building tech that protects childhood: We're on a quest to give kids a more analog childhood — one with real conversations, real connection, and way less screen time. This is a rare opportunity to build something that truly matters.

• Real accountability, real impact: Most influencer marketing roles are measured on vanity metrics or vibes. Here, your work runs as paid creative and you'll see exactly what's driving revenue. If you want a job where the scoreboard is honest, this is it.

• A proven motion ready to scale: We're not asking you to figure out whether creator-led growth works for Tin Can — we already know it does. The job is to turn it into a consistent, high-performance machine.

• Small, high-trust team: Every company says "team," but at Tin Can it means something different. We're a small, mission-driven group that genuinely has each other's backs — professionally and personally. Your ideas and instincts matter from day one.

• Room to build, not just maintain: You'll start hands-on, but if you build the engine we think you can, there's a clear path to leading a team and shaping how creator marketing works at Tin Can long-term.

If you're excited by the idea of owning the growth side of influencer marketing at a company doing something genuinely meaningful — and you want to build the engine, not just run the playbook — please reach out. We can't wait to meet someone who's ready to jump in.