Influencer Marketing Coordinator

Position Overview 

Tuckernuck is looking for an Influencer Marketing Coordinator to join our growing Marketing team. This person will be responsible for assisting the Brand Marketing team to step change the Tuckernuck Influencer Program and help grow our community. The Influencer Marketing Coordinator should be enthusiastic about identifying/creating social trends, building relationships with nano and micro creators, and executing social activations and events. The position calls for an enthusiastic, creative thinker who collaborates well with team members and can maximize results through cross-platform and cross-channel campaign execution. Experience and a passion for retail and social media is essential. This position reports to Libby Parrish, Brand Marketing Manager. 

Core Responsibilities 

Support the Influencer Marketing team, including the Director of Brand Marketing, Brand Marketing Manager, and Brand Marketing Associate, in growing the Tuckernuck Influencer Marketing Program.

Research and identify key and emerging influencers and content creators that align with overall brand and marketing goals, ensuring a diverse and authentic pool of talent.

Support the Brand Marketing Associate with influencer gifting, including maintaining product inventory and managing product shipments.

Collaborate with internal stakeholders (Private Label and Merchandising teams) to understand key product priorities, launches, and timelines.

Assist the Influencer Marketing Associate in creating product line sheets, creative briefs, and other campaign assets.

Manage influencer content and assets, ensuring timely sharing with editorial and social teams.

Track and assist in daily, weekly, and monthly influencer campaign reporting, ensuring accurate performance metrics.

Analyze revenue performance data and use insights to make informed decisions that support overall marketing goals. 

Support daily team operations, including meeting scheduling and recaps, image filing, invoice tracking, and budget organization.

Potential to support influencer events. 

Minimum Qualifications

0-2 years of relative experience 

A bachelor's degree in a relevant field

Knowledge/Skills/Abilities

Experience in marketing and influencer management

Passion for social media, with an intuitive sense for relevant trends and the influencer space

Working knowledge of data/analytics, relevant social metrics, hashtag strategies and overall social media and influencer marketing platforms

Ability to build relationships and work cross-collaboratively with internal and external partners

Exceptional written and verbal communication skills

Action-oriented self-starter mindset and demonstrated ability to thrive and remain organized in a fast-paced, high-growth environment

Motivated by hitting internal and external deadlines

Entrepreneurial spirit with a desire to learn every single day

Energetic, kind, sincere, and positive attitude

Interest in data and analytics to drive decisions

Existing knowledge of ShopMy and LTK affiliate platforms is a plus 

Existing network of influencers and content creators is a plus

Experience negotiating and contracting with influencers and content creators is a plus

Agency experience is a plus

Compensation 

Compensation for the role will be determined based on the candidate's qualifications, skills, and experience. The estimated annual compensation for this role is $62,500-$65,000; classified as full-time exempt and not eligible for overtime. At Tuckernuck, we care about our team and offer benefits that support your health, growth, and work-life balance. This includes medical, dental, and vision coverage, a 401(k) with a company match, generous paid time off and holiday, paid new parent leave, day care coverage, a generous employee discount, and other great perks. 

Tuckernuck Core Values
The successful candidate will also demonstrate the following core values that inspire the Tuckernuck team to make a difference.

Teamwork Makes the Dream Work

Find the Fun

Stay Authentic

Respect

Entrepreneurial Spirit

Start Strong & Finish Strong

Have Courage

Tuckernuck is an equal opportunity employer and makes employment decisions on the basis of merit. Tuckernuck policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful. Tuckernuck offers reasonable accommodations in the hiring and employment process for individuals with disabilities. If you need assistance in this application or hiring process to accommodate a disability, you may request an accommodation at any time.