Influencer Marketing Coordinator

unybrands was established in 2020 by a group of partners united by a shared vision: to build the leading next-generation e-commerce platform for micro-brands. Headquartered in Miami, the company has a global presence with teams in Berlin, London, New York, and China.

unybrands acquires e-commerce businesses that sell both on and off Amazon. Once acquired, these brands are integrated into unybrands' platform, where operations are optimized, business performance is enhanced, and expansion into new product lines and markets is driven. Currently we have acquired 30 brands including Pet Care, Personal Care, Home Care, Supplements, Baby & Juvenile, Garden & Outdoor, Sports & Fitness, and Home, Lifestyle Culinary & Arts. Through expert management and robust infrastructure, unybrands empowers e-commerce brands to scale and thrive.

Role Overview

We are seeking a highly organized, proactive, and detail-oriented Influencer Marketing Coordinator to support the execution of multiple influencer campaigns across brands and platforms. This role plays a critical part in day-to-day influencer operations, supporting Dana, our Influencer Manager, across the full influencer lifecycle—from creator sourcing and outreach to contract coordination, content tracking, and performance reporting.

This is an execution-focused role ideal for someone who thrives in fast-moving environments, can manage multiple campaigns simultaneously, and is eager to grow within influencer and social commerce marketing.

Key Responsibilities

Campaign Execution & Support

• Support the execution of multiple influencer campaigns simultaneously, ensuring timelines, deliverables, and communications stay on track.

• Assist the Influencer Manager with day-to-day campaign operations across the full funnel.

• Maintain clear and consistent communication with creators throughout campaign lifecycles.

Creator Sourcing & Relationship Management

• Source creators aligned with brand, platform, and campaign goals.

• Assist with influencer outreach, follow-ups, and relationship management.

• Support negotiations by tracking agreed-upon deliverables, usage rights, timelines, and compensation.

Contracts & Documentation

• Prepare and manage influencer agreements, including filling out contracts and updating terms based on creator-specific deal structures.

• Ensure contracts, briefs, and creator details are accurately documented and stored.

Content & Deliverables Tracking

• Track creator deliverables and published content across platforms, with a strong emphasis on TikTok and TikTok Shop.

• Monitor posting timelines, content approvals (when required), and live content status.

• Maintain up-to-date internal trackers for creators, content, contracts, and campaign status.

Performance Tracking & Reporting

• Monitor influencer content performance, particularly within TikTok Shop.

• Track key metrics such as views, engagement, GMV, conversions, and creator-level performance.

• Support reporting by compiling insights and performance summaries for internal stakeholders.

Qualifications

• Strong organizational skills with the ability to manage multiple campaigns, creators, and priorities simultaneously.

• Highly self-motivated and comfortable working independently while supporting a manager.

• Experience or familiarity with influencer marketing platforms such as Sprout Social, Upfluence, Euka, and FastMoss.

• Working knowledge of TikTok, TikTok Shop, and influencer-driven social commerce.

• Strong attention to detail with excellent written and verbal communication skills.

• Comfortable working cross-functionally with marketing, creative, and operations teams.

• Prior experience in influencer marketing, social media, or digital marketing is strongly preferred.

unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.