Influencer & Brand Partnership Manager

Minor Hotels is one of Australasia’s largest accommodation providers, managing over 70 properties in the region and a global portfolio of 560 properties across more than 58 countries. Our brands, Anantara, Avani, Oaks, NH Hotels, NH Collection, nhow, and Tivoli, span six continents, including Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America. Joining Minor means partnering with a diverse, expanding global organisation offering boundless opportunities to thrive and succeed.

Our people are the heart of our success, and we are committed to investing in your skills to support your career growth and advancement. You’ll feel valued as part of a tight-knit team, united in delivering exceptional guest experiences and thriving in a company dedicated to fostering an outstanding workplace culture.

Minor Hotels is seeking a creative and commercially minded Influencer & Brand Partnerships Manager to lead creator collaborations, influencer marketing and lifestyle partnerships across our Australasia portfolio.

This role is responsible for building a strong creator ecosystem and delivering culturally relevant partnerships that elevate brand visibility and storytelling. Working closely with Marketing, Social Media and Commercial teams, you will drive impactful collaborations that generate high-quality content, grow audience engagement and strengthen brand presence across key markets.

This is an exciting opportunity for a relationship-driven marketing professional who thrives at the intersection of travel, lifestyle, content and brand partnerships.

What You Will Do

Influencer Strategy

• Develop and execute the influencer marketing strategy across Australasia.
• Identify and engage creators across travel, lifestyle, food and hospitality categories.
• Build and nurture long-term relationships with creators, agencies and talent managers.
• Maintain a consistent pipeline of high-quality influencer collaborations aligned with brand objectives.

Creator Campaigns

• Plan and manage influencer stays, collaborations and campaign activations.
• Brief creators on brand positioning, storytelling and property experiences.
• Coordinate campaign logistics and ensure seamless execution across multiple properties.
• Capture additional content during influencer visits where required to maximise campaign output.

Partnership Development

• Develop co-branded campaigns and collaborative activations that expand brand reach.
• Build and maintain strong relationships with strategic brand partners across Australasia.

Content Amplification

• Collaborate with the Social Media Manager to amplify influencer content across channels.
• Maintain and manage a library of high-performing user generated content (UGC).
• Monitor campaign performance and optimise partnerships based on insights and results.

• Proven experience in influencer marketing, partnerships, brand collaborations or social media marketing.
• Strong understanding of creator ecosystems and digital content trends.
• Experience managing campaigns end-to-end, from strategy through execution.
• Exceptional relationship-building and stakeholder management skills.
• Strong organisational skills with the ability to manage multiple campaigns simultaneously.
• A passion for travel, lifestyle and hospitality storytelling.

At Minor Hotels, we value our people as the heart of our success. Joining Minor means, you’ll enjoy a rewarding package designed to support your professional growth, wellbeing, and work-life balance:

• Career Growth: Learning and development programs to boost your career.
• Exclusive Hotel Deals: 50% off stays at Minor Hotels in Australasia; 20% off for friends and family.
• Global Perks: International accommodation discounts across our hotel brands.
• Retail Rewards: Cashback and discounts at 400+ top retailers in AU/NZ.
• Experiences: Discounted entertainment and activities.
• Banking and Insurance: Exclusive health insurance offers and workplace banking benefits.
• Wellness Boost: EAP and tailored wellness support

Our people drive the success of our business; We are a dynamic organisation dedicated to delivering exceptional guest experiences. We invest in your skills and foster a workplace culture that celebrates innovation, collaboration, and personal growth.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.