India Media Master - Trainee Program

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

MediaMasters – Program Description

Brief Description:

The WPP Media team adopts a collaborative and customer-centric approach to delivering highly valued and innovative solutions for our Agencies and Agencies' clients, including activating, and executing dynamic media campaigns.

MediaMasters is an internship plus traineeship program. It's a mix of classroom and on-the-job training with the aim of introducing fresh talent to the media world.

WPP Media is looking for fresh graduates and media enthusiasts to join MediaMasters.

3 Best things about this Job:

• Opportunity to be a part of a cohort of trainees in an exciting new unit within WPP Media.

• Learn from and work with subject matter experts and understand and experience the end-to-end cycle of media planning and deployment.

• Get exposure to live-campaign management and access to industry accredited certification programs.

Responsibilities

Non-Biddable:

• Get exposed to Traditional media platforms – TV, Radio & Print and internal Reporting and Dashboarding tools.

• Introduction to Media Planning, Buying, Implementation, Campaign Maintenance & Campaign closure.

• Work on planning tools – BARC/YUMI, RAM, IRS/ Clear decision.

• Understanding and usage of Planning tools including Digital

• Build domain understanding on Load analysis, Channel/program performance.

• Get exposed to non-biddable digital media solutions including premium publisher inventory, reservation-led digital opportunities, content integrations, and platform-direct partnerships.

• Understand digital planning inputs such as audience behaviour, campaign objectives, seasonality, budget allocation, reach/frequency trade-offs, and channel role.

• Support digital plan development using planning, research, and reporting tools such as Comscore, Similarweb, data.ai platform dashboards, and internal planning trackers.

• Learn campaign implementation workflows including plan implementation, booking coordination, creative readiness checks, trafficking inputs, campaign maintenance, and closure documentation.

• Develop working knowledge of campaign hygiene including naming conventions, tagging dependencies, reporting accuracy, reporting and post eval formats

Biddable:

• Understand the basics of platforms & also understand the marketing objective of the brands.

• Get exposed to one or more practices amongst – Search, Social, E-Comm and Programmatic

• Develop capabilities to translate theory into practice.

• Understand the basics of campaign structure while executing search/social/programmatic/e-comm campaigns.

• Work on keyword & Audience research, assessment & preparing a commentary on findings and understanding steps to create an effective campaign report.

Performance:

• Understand business objectives, revenue goals, and marketing strategy for brands.

• Get exposure to cross-channel planning including Paid Media, Organic (SEO/ASO), and Analytics.

• Develop capabilities to translate business problems into measurable performance strategies and solutions.

• Understand end-to-end consumer journey and identify optimization opportunities.

Programmatic:

• You will be the owner of transforming the agency’s digital media buying from “manual” insertion order to data and technology-driven buying, generating higher ROI for clients and higher revenue/margin.

• Enforce DV360 and TrueView best practices with a focus on platform expertise, consistency, and quality of work delivery.

• Provide support to in capacity planning & resource management for the team.

• Be accountable for consistent delivery to WPP Media regional teams by ensuring a high quality of output.

Influencer Marketing:

• Assist in planning, creating, and publishing content across social media platforms as per brand guidelines and campaign requirements.

• Coordinate with influencers and creators for briefs, follow-ups, content approvals, and timely delivery of posts.

• Track content performance using basic analytics tools and share regular updates with the team.

• Work closely with internal teams and external partners to ensure smooth execution of campaigns and on-time completion of tasks.

What will you need:

• Graduate/Postgraduate in Mass Communication, BMM, BMS, or related fields (Open to 2025 & 2026)

• Relevant experience of 0 to 6 months/certification in Digital Marketing with Google analytics understanding would be an added advantage.

• Analytical bent of mind with a knack for data and number crunching.

• Understanding of Google Ads, Google Analytics, Bid Management Tools, or Programmatic platforms would be added to the advantage.

• Strong written and oral communication skills, ability to communicate effectively with non-technical business users as well as technical counterparts.

• Curiosity and keen to learn, with an interest in the digital industry

• Good problem solver

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