Inbound Marketer

Inbound Marketer (SEO, Content Marketing & Demand Generation) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an Inbound Marketer to build and scale inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and multi-channel distribution.

This role goes beyond basic SEO.

You’ll combine:

• Content marketing
• SEO
• Demand generation
• Lead magnets
• Conversion optimization
• Content distribution

To drive:

• Organic traffic
• Brand authority
• Qualified leads
• Inbound pipeline growth

We’re looking for someone who understands that inbound marketing is about creating valuable, thought-provoking content and distributing it strategically across the right channels to generate measurable business outcomes.

If you understand how SEO, content, AI search, and conversion work together in a full inbound funnel — this role is built for you.

What You’ll Own

Content Marketing & SEO Content Creation

• Create high-quality, value-driven content that educates, challenges, and builds authority
• Write SEO-optimized:
• Blogs
• Website pages
• Landing pages
• Lead magnets
• Inbound marketing assets

• Create content aligned with:
• Search intent
• Funnel stage
• User pain points

• Optimize content for:
• Google search
• AI search
• Featured snippets
• LLM-driven discovery platforms

Inbound Marketing & Demand Generation

• Execute inbound campaigns across:
• SEO
• Content marketing
• Social media distribution
• Website conversion funnels
• Lead generation assets

• Support inbound growth through:
• Guides
• Playbooks
• Checklists
• Resource downloads
• Conversion-focused campaigns

• Understand how traffic, engagement, and conversion connect across the full inbound funnel

Lead Magnets & Conversion Optimization

• Build lead magnets that solve real customer problems
• Write:
• CTA copy
• Gated content copy
• Landing page copy
• Thank-you page messaging
• Follow-up sequences

• Collaborate with marketing and design teams to improve:
• Conversion rates
• Engagement
• Lead quality

Research, Strategy & Content Planning

• Conduct deep research on:
• Industries
• Competitors
• Audience pain points
• Search behavior

• Identify:
• Content gaps
• SEO opportunities
• Inbound funnel weaknesses

• Translate research into:
• Strong content angles
• SEO strategies
• Inbound campaigns

• Stay updated on:
• SEO trends
• AI search evolution
• Content distribution strategies
• Inbound marketing best practices

Analytics & Performance Optimization

• Monitor and improve performance using:
• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs
• AI optimization tools

• Analyze:
• Organic traffic
• Rankings
• Engagement
• Conversion rates
• Lead generation performance

• Optimize content and campaigns based on measurable outcomes

What Success Looks Like

• Content consistently drives qualified inbound traffic
• Organic rankings and visibility improve over time
• Lead magnets generate measurable conversions
• Content performs across both traditional search and AI-driven discovery
• Landing pages convert traffic into qualified leads
• Inbound campaigns generate real business impact — not just traffic

What Makes You a Strong Fit

• You think beyond basic SEO and understand full-funnel inbound marketing
• You create content with substance, not fluff
• You combine creativity with data-driven decision-making
• You understand how modern search behavior is changing because of AI
• You are proactive, execution-focused, and comfortable owning outcomes
• You enjoy turning research and insights into scalable inbound growth

Requirements (Must-Have)

Experience

• Proven experience as:
• Inbound Marketer
• Content Marketer
• SEO Content Strategist
• Content Writer
• Demand Generation Marketer

Core Skills

• Strong understanding of:
• SEO
• Search intent
• Inbound marketing funnels
• Organic growth strategies

• Experience using:
• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush
• Ahrefs

• Excellent written English with strong:
• Storytelling
• Persuasion
• Conversion-focused writing skills

• Ability to create:
• SEO content
• Landing pages
• Lead magnets
• Conversion-focused inbound assets

• Understanding of:
• AI search
• LLM-driven discovery
• Featured snippets
• AI-generated summaries

Portfolio

• Portfolio demonstrating:
• SEO content
• Inbound campaigns
• Organic growth results
• Conversion-focused writing

Nice to Have

• Agency experience
• Experience building and scaling lead magnets
• Familiarity with:
• Social media distribution
• Multi-channel inbound campaigns
• B2B marketing environments

• Experience creating content for:
• SaaS
• Professional services
• High-growth companies

What a Typical Day Looks Like

• Write and optimize inbound content across multiple formats
• Research keywords, topics, and inbound opportunities
• Build or improve lead magnets and landing pages
• Analyze performance data and improve content strategy
• Collaborate with SEO and marketing teams on campaigns
• Optimize existing content for rankings and conversions
• Test new inbound content ideas and distribution strategies

In short: you drive inbound growth through high-quality content, SEO, distribution, and conversion-focused marketing systems.

Key Metrics (KPIs)

• Growth in organic traffic and inbound leads
• Improved keyword rankings and search visibility
• Landing page conversion rates
• Lead magnet downloads and conversions
• Engagement and performance across inbound campaigns
• ROI and contribution to pipeline growth

Why This Role Stands Out

• True ownership over inbound growth initiatives
• Opportunity to work across:
• SEO
• Content
• Conversion optimization
• AI search strategy

• High-impact role tied directly to growth and lead generation
• Exposure to modern inbound and AI-driven marketing strategies
• Growth path into:
• Senior Inbound Marketer
• Content Lead
• SEO Strategist
• Growth Marketing Lead

Interview Process

• Initial Screening Call
• Practical Inbound Marketing Assessment
• Final Interview

Apply Now

If you:

• Understand inbound marketing beyond basic SEO
• Know how to create content that drives real business outcomes
• Enjoy combining strategy, writing, SEO, and conversion thinking
• Stay curious about how AI is reshaping search and content discovery

This is a strong opportunity to own and scale inbound growth in a modern marketing environment.