In-Field Brand Manager

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

We are now looking for an In-Field Brand Manager (Gastroenterology) to drive the implementation of brand strategies and patient-centric initiatives in Finland.

In this role, you will be responsible for leading, coordinating, and facilitating the tactical development and execution of commercial activities linked to the brand strategy for our gastroenterology portfolio. You will work closely with the Business Unit Manager and Brand Team, managing brand projects, engaging critical stakeholders, and playing a key role in the achievement of sales targets. Your role also includes acting as the primary executor of the brand in the field, serving as the main contact for University Hospitals, Central Hospitals, private care providers, and pharmacy environments. You will report to the Business Unit Manager and be located in Finland.

As In-Field Brand Manager, you will:

• Lead and execute in-field brand activities in line with strategic and tactical brand plans
• Build Strategic Brand Plans together with the Brand Team, incorporating insights from the Patient Journey to ensure patient-centricity
• Drive implementation of the Brand Story into local communication and ensure all in-field deliverables align with brand messaging
• Develop and maintain strong relationships as a strategic partner with key accounts, focusing on uncovering and addressing unmet clinical needs and market gaps
• Lead and implement field marketing activities, engagement plans, segmentation strategies, and advocacy development
• Monitor and track KPIs for Brand Team initiatives and provide input to long-range planning
• Enhance performance of the AbbVie IBD portfolio, with focus on Skyrizi, through deep product and disease knowledge
• Collect and share market intelligence and customer insights to inform continuous strategy improvements
• Identify and collaborate with non-traditional partners to help meet strategic objectives
• Adhere to all company policies, codes of conduct, ethics, compliance, and relevant legislation
• Complete all administrative tasks on time and accurately

• Preferably a university degree within marketing, medicine, natural sciences or similar
• Minimum 2-3 years of sales or product management experience within the pharmaceutical industry 
• Deep understanding of the healthcare environment and relevant therapeutic areas
• Knowledge of financial processes, customer characteristics, and the market landscape
• Fluent in written and spoken Finnish and strong command of English
• Good IT knowledge and excellent communication skills
• Ability to work effectively in a matrix organization and cross-functional teams
• Strong stakeholder management and business acumen

Interested? For more information regarding this role, please contact the Business Unit Manager Saara Itkonen 050 573 0272 on Thursday Feb 19th at 15-16 or Friday Feb 20th at 9-10. Please submit your CV and application via our recruitment system by 1.3.2026.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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