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Implementation & Activation Associate Director (Social, Programmatic and Media Planning focus)

Wppmedia

Sydney, Australia (Sydney) Hybrid permanent

Posted: March 2, 2026

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Quick Summary

Implementation and Activation Associate Director, Social, Programmatic and Media Planning focus. Key responsibilities include leading the activation of campaigns, managing media buys, and ensuring campaign success. Strong programmatic and media planning skills required.

Job Description

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Explore your future with Mindshare, part of WPP Media. If this role isn’t 100% aligned, apply anyway and we’ll add you to a specific Talent Pool so we can collaborate on future available positions.

We’re currently seeking an Associate Director who comfortable in leading client meetings & presenting to multiple stakeholders.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

This team focus on supporting a multinational food and drink processing conglomerate brand, one of WPP Media’s biggest clients, and are mainly Social and Programmatic focused (not much Search).

The scope of the broader Implementation & Activation (I&A) team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work, (e.g. Performance specialists who work across Social & Search).

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 2-3 days per week.

Location: Sydney

The I&A Associate Director is a critical role, overseeing delivery across a team of implementation planning and activation specialists. As a leader you are responsible for supervising team workflow to ensure client demands are met, team workloads are balanced and ensuring a high level of effective collaboration between team members and key stakeholders.

• Implement media plan & activations

• Advise clients on media channels, best in class approach.

• Roll our clients comms plans into media.

• Manage client budgets.

• Manage a team of two & upskill team members in biddable media channels

Ideal Skills and Experience

You’ll thrive in this role if you have a great attitude, attention to detail, the ability work autonomously, and are comfortable leading client meetings and presenting to multiple stakeholders. We’re also looking for;

• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.

• Passion for our industry with relevant experience and excited to work with market leading partners & technologies.

• Problem solving mentality.

• Clear communicator.

• Good time management and ability to prioritise tasks effectively.

• Beverage brand exposure is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

What We Offer

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based on the south side of the bridge in Barangaroo, our office has beautiful views of Sydney Harbour and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

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Please read our Privacy Notice for more information on how we process the information you provide.

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