[ID] CRM & Lifecycle Marketing Manager

About the team

Our Marketing team is the heartbeat that connects Doctor Anywhere’s vision to the people we serve. We keep a sharp pulse on the market, transforming insights into strategies that ensure the right solutions reach the right people at the right time. Beyond awareness, we shape trust, spark engagement, and drive growth that powers the company forward. There’s never a boring day in Marketing! Each day is an opportunity to redefine how healthcare is experienced—and to leave a lasting impact on our customers, our brand, and the business.

About the role

We’re hiring a CRM & Lifecycle Lead to architect and optimize the end-to-end customer journey across Doctor Anywhere’s ecosystem. This role will drive engagement, retention, upsell, and reactivation using data, segmentation, and automation. If you are passionate about lifecycle strategy, personalization, and customer behavior — and want to build a next-level CRM function across five markets — this role is for you.

This role is based in Indonesia.

A summary of the key responsibilities are as follows:

1. Lifecycle Strategy & Journey Mapping

Own the full customer lifecycle from onboarding → activation → engagement → retention → upsell.

Map and refine cross-service journeys (teleconsult, health screenings, specialist care, home services, subscriptions).

Identify lifecycle breakpoints and design interventions to improve conversion.

2. CRM Automation & Personalization

Build automated journeys across email, push notifications, WhatsApp, and in-app channels.

Develop segmentation frameworks and behavioral trigger logic.

Improve the relevance and timing of customer communications using data signals.

3. Retention & Engagement Growth

Identify retention drivers across segments and implement targeted strategies to reduce churn.

Develop win-back and reactivation journeys for lapsed users.

Improve subscription retention and cross-service adoption.

4. Analytics, Segmentation & Experimentation

Design and run A/B and multivariate tests to optimize messaging, timing, and sequencing.

Analyze customer cohorts, drop-off points, and funnel performance.

Work closely with Product, Growth, and Data teams to incorporate user behavior insights.

5. Regional CRM Leadership

Build CRM best practices for Thailand, Philippines, Malaysia, Indonesia, and Singapore.

Support local teams with lifecycle frameworks, content, and localized CRM assets.

Maintain data compliance and communication standards across markets.

About you

5–8 years in CRM, retention marketing, marketing automation, or lifecycle management

Proficiency with CRM tools (e.g., MoEngage, Braze, HubSpot)

Understanding of customer segmentation, funnels, and lifecycle metrics

Comfort with data and experimentation (A/B tests, cohort analysis)

Experience in healthtech, fintech, ecommerce, or subscription business is a plus

A start-up attitude - you take full ownership of things that you do, willing to go out of your comfort zones and take on new challenges.

Comfortable with ambiguity and flexible to learn new things - we’re not done growing, and heading into uncharted territories is part of the fun!

About Doctor Anywhere

Doctor Anywhere (DA) is a regional tech-enabled, omnichannel healthcare provider delivering care to 2.5 million users across 6 countries in Southeast Asia. Founded in 2017 with a mission to make healthcare simple, accessible, and efficient for all, DA leverages technology to enable individuals towards preventive, long-term health via holistic offerings including our telehealth app, physical clinics and pharmacies, mental wellness, specialist consults, and also an online health & wellness marketplace for supplements, healthy snacks, home-based health screening and vaccinations.

DA’s goal is to build a regional digital healthcare ecosystem, advanced by the 3,000 GPs and specialists within our regional network, over 1,000 corporate organisations, and 25 regional insurers we work with. Grounded in our motto “Keep Going, Keep Growing”, our team strives towards excellence, with innovation and collaboration at our core, and values diversity in perspectives brought by every member. Join us in our mission to transform Southeast Asia’s healthcare future!

Not for you? We have other opportunities that may interest you or someone you know. Feel free to visit us at our careers page - https://doctoranywhere.com/job-listing/ for more information.