HubSpot Specialist

Position Overview

This contractor role is for a HubSpot power user who can move quickly from strategy to execution. You’ll own the build-out and optimization of campaigns, workflows, landing pages, and core marketing operations inside HubSpot for a portfolio of B2B agency clients.

You’ll partner closely with the Agency Account / Marketing Manager, Notion Specialist, and Designers to translate campaign ideas into well-structured, measurable programs inside HubSpot.

Key Responsibilities

HubSpot Campaign Execution

• Build and launch email campaigns, nurture sequences, and one-off sends in HubSpot.

• Create and optimize landing pages, forms, and thank-you pages, including basic layout and on-page SEO.

• Set up and manage lists, segments, and subscriptions to ensure the right audiences receive the right messages.

• Implement A/B tests (subject lines, CTAs, layouts) and document learnings.

Marketing Operations & Workflows

• Configure workflows for lead routing, scoring, lifecycle stages, and internal notifications.

• Maintain data hygiene (properties, lists, lifecycle stages) to keep reporting clean and actionable.

• Ensure consistent use of naming conventions across campaigns, assets, and workflows.

• Integrate HubSpot with other core systems (event tools, calendars, webinar platforms, forms, etc.) where needed.

Measurement & Reporting

• Set up campaign reporting dashboards for each client, aligned to agreed KPIs.

• Monitor campaign performance and surface issues early (deliverability, low CTR, low conversion, etc.).

• Provide clear, concise weekly performance snapshots to the Agency Account / Marketing Manager.

Required Skills & Experience

• 3–5+ years of hands-on experience with HubSpot Marketing Hub (or equivalent marketing automation platform).

• Proven track record building campaigns, landing pages, and workflows end-to-end.

• Strong understanding of CRM concepts: lifecycle stages, lead scoring, attribution, and data hygiene.

• Comfortable working with UTM structures, tracking, and performance reporting.

• Confident communicator who can translate technical setup into plain language for stakeholders.

This Role Is Perfect For You If…

• You genuinely enjoy working inside HubSpot and know how to move quickly without breaking things.

• You are detail-obsessed and notice inconsistencies in data, naming, or configuration.

• You like partnering with account managers, designers, and copywriters to make campaigns real.

• You are proactive about flagging risks, edge cases, and better ways to structure campaigns.

Work Setup

• Contractor role, remote-friendly.

• US business hours overlap preferred.

• Scope and hours to be defined per client or project.

NOTE: Your application will be incomplete and may be disregarded without the video submission