Hubspot Specialist

At Get Licensed, we help people get training, get licensed and find work, and we do this by leveraging technology to make the whole process as efficient and easy as possible. We operate across a number of verticals, and we’re looking to expand those verticals to cater to demand in the UK. We've helped more than 400,000 people get licensed and find work and are consistently rated 5-star on Trustpilot with over 32,000 reviews.

Get Licensed is a fast-paced technology business at heart (the majority of our team are developers or tech wizards), and we are at an exciting stage of our business, having tripled since 2020. We have ambitious plans to significantly scale our existing business, broaden our product suite, and continue to grow profitably revenue year on year, with a clear roadmap of how we will get there. 

We're looking for a HubSpot Operations Specialist to take full ownership of our CRM. Our HubSpot instance supports 600,000+ contacts, 750+ workflows, and is used across sales, customer success, tech, and marketing. It has grown without a dedicated owner and needs someone to audit it, clean it up, keep it clean, and make it the single source of truth for a growing business.

This is an operations role first and foremost. You will audit the entire HubSpot instance, restructure the CRM, enforce data standards across teams, and build the operational infrastructure that powers our email automation, sales pipeline, and leadership reporting. Once the foundation is set, you'll own ongoing governance, support email marketing at scale, and ensure HubSpot is the system everyone trusts for data and decisions.

What You'll Do

First 90 Days (Foundation)

Audit the entire HubSpot instance: document current state, map data flows, identify what's broken, what's redundant, and what's missing

Clean contacts: merge duplicates, consolidate records, establish data entry standards

Restructure deal pipelines, lifecycle stages, and closed lost reasons across sales, BDMs, and B2B operations

Audit workflows for redundancy, broken triggers, and noise. Fix MQL filtering logic and remove what no longer serves a purpose

Identify integration gaps and fix broken connections

Build foundational dashboards and attribution reporting that teams can trust

Ongoing (The Actual Job)

CRM Governance

Own all HubSpot changes: no workflow, property, or pipeline change happens without review

Triage and implement HubSpot requests from all teams based on business impact

Maintain documentation and SOPs as processes evolve

Train new team members on CRM usage and best practices

Email Marketing Support

Support the Email Marketing Manager to ship campaigns at scale: support with building and QA of workflows, set up automation sequences, create segments for campaigns and experiments

Set up A/B test infrastructure: split branches, winner logic, measurement frameworks

Build reusable workflow templates for faster campaign launches

Pull email performance data and build dashboards the email team can self-serve from

Monitor deliverability health: bounce rates, spam complaints, list hygiene

Reporting & Data Integrity

Build and maintain dashboards for marketing, sales, and leadership that people actually use and trust

Ensure every lead source is tracked properly: UTMs, forms, integrations all feeding in correctly

Reconcile HubSpot data with actual revenue to close the loop on attribution

Own the single customer view: no conflicting records, no orphaned contacts, lifecycle stages that mean something

Monthly data quality audits: duplicates, decay, bad records

Revenue Operations

Own the marketing-to-sales handoff: MQL triggers, lead routing, assignment rules, SLA tracking

Review lead scoring with sales monthly: what's actually converting versus what we thought would

Track pipeline velocity and identify bottlenecks

Support sales reporting: rep performance, forecast accuracy, pipeline health

Integrations & Technical

Own HubSpot connections: website forms, GA4, ads platforms, payment systems

When something breaks or data stops flowing, you fix it

Evaluate new tools and how they connect to HubSpot

Stay current with HubSpot product updates and implement relevant features

What We're Looking For

Must haves

2+ years hands-on HubSpot experience (Sales Hub and Marketing Hub required)

Proven experience auditing, cleaning up, and restructuring a CRM instance

Strong understanding of pipelines, lifecycle stages, lead scoring, workflow automation, and email deliverability

Experience building dashboards and reports for leadership decision making

Comfortable working across multiple teams daily

Nice to haves

HubSpot certifications (CRM Data Management, Revenue Operations, or Solutions Architecture)

Experience with HubSpot integrations, data migration, or Operations Hub

Background in B2B SaaS or marketplace operations

The Kind of Person Who Thrives Here

You treat the CRM like a product, not a tool

You think in systems and see how one change affects five things downstream

You work independently and do not need to be chased for updates

You want to build infrastructure that helps others move faster

What You Get

Full ownership of CRM 

A 14 person marketing team around you with support across paid, email, content, creative, video, and SEO

A role that grows as the company scales

Tools including HubSpot, GA4, Fullstory, and Figma

Expected Behaviours

We're primarily non-hierarchical, allowing all our colleagues to take responsibility from day one. We are committed to achieving excellence whilst having fun and being highly curious. We are passionate about hiring fantastic individuals who thrive in an open, fast-paced and collaborative environment, are accountable to themselves, and are willing to roll their sleeves up to get stuff done.

There are certain behaviours we expect from our colleagues, and the key ones are below. Fundamentally we expect everyone at Get Licensed to Do The Right Thing. We measure performance against these behaviours as part of each team member's monthly performance review:

Agility: We move fast, adapt quickly, and continuously improve.

Curiosity: We never stop learning and seeking better ways to do things.

Excellence: We set new standards and strive to exceed expectations.

Love: We care deeply for the work we do, for each other, and for our customers.

What We Offer

Competitive base salary with additional benefits, including private medical insurance, and paid holiday.

Unlimited opportunities for career growth and professional development.

The chance to influence and improve CRM operations across the entire organisation.

Join a dedicated and professional team where your ideas are welcomed and your commitment rewarded.