Home Appliance Product Marketing Manager

Overview:

Responsible for driving the development and implementation of comprehensive marketing strategies and plans for our home appliance products, including Refrigerator, Cooking, Laundry and Dishwasher. Close collaboration with cross-functional teams including engineering, design, marketing, sales, and manufacturing to ensure the successful launch and ongoing success of our appliances in the market.  Be responsible for developing and executing integrated marketing campaigns that build brand awareness, generate demand, and achieve sales targets in a competitive market.

Duties/Responsibilities:

Develop and implement comprehensive marketing strategies and plans for home appliance including Refrigerator, Cooking, Laundry and Dishwasher, to drive sales growth brand awareness, and customer engagement.

Synthesize in-depth market research to understand consumer preferences, market trends, consumer buying journey and competitive landscapes for the major appliance category, translating insights into actionable marketing strategies.

Collaborate with product planning, business planning, sales teams and E-com team to define product features, benefits, and value propositions that resonate with target consumers.

Create compelling marketing materials, including spec sheets, website content, retailer.com tailored to the unique attributes of appliances.

Plan and execute product launches for NPI for home appliances, coordinating cross-functional teams to ensure successful execution and alignment with overall business objectives.

Manage integrated marketing campaigns across multiple channels, including digital, social media, email, and in-store promotions.

Analyze marketing metrics and KPIs to evaluate campaign effectiveness, identify areas for optimization, and make data-driven recommendations to enhance performance.

Partner with in-store teams to develop sales tools, training materials, and promotional programs that effectively support the selling process for home appliances.

Monitor market trends, competitor activities, and customer feedback to identify opportunities for product innovation and improvement.

Manage the marketing budget for the home appliance category, ensuring effective allocation of resources to maximize ROI and campaign impact.

Work closely with retailer to develop co-marketing programs and seasonal campaigns tailored to channel-specific needs.

Requirements/Qualifications:

Bachelor's degree in Marketing, Business, or related field.

5+ years of proven experience in product marketing in the home appliance Industry.

Strong understanding of home appliance products, market dynamics, consumer behavior, and trends within the home appliance category.

Excellent analytical, strategic thinking, and problem-solving skills.

Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback.

Experience working with cross-functional teams and external partners to deliver successful marketing initiatives.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.