Head of Vertical & Partner Product Marketing

Why Socure?

Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.

We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.

About the Role:

Socure’s mission is to verify 100% of good identities in real time and eliminate identity fraud across the digital world. To achieve that, we need differentiated, industry-specific narratives and strong ecosystem partnerships that translate our AI-driven platform into measurable customer impact.

The Head of Vertical & Partner Product Marketing leads the strategy and execution for how Socure shows up across priority industries and strategic partners. This role owns vertical positioning, solution packaging, and partner go-to-market strategy — driving pipeline, revenue growth, and competitive differentiation.

This is a senior leadership role operating at both strategic and hands-on levels.

What You’ll Do:

Vertical Product Marketing:

• Define and lead vertical marketing strategy across key industries (e.g., Tier 1 Banks, Fintech, Payments, Marketplace & Gig, Gaming, Workforce, Public Sector).

• Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to each GTM pod.

• Partner with Product, Data Science, and Revenue Marketing to embed differentiated data and insights into vertical narratives.

• Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) that improves win rates and accelerates deal velocity.

Vertical Campaign Management:

• Partner closely with our GTM leaders to build and execute on campaigns focused on creating qualified pipeline from target accounts

• Drive increased awareness within target verticals to establish Socure as the standard identity and fraud infrastructure

• Coordinate a holistic campaign strategy across all potential touchpoints including email, webinar, paid online, organic, SDR outreach, in person experiences, guerilla marketing, and more

• Partner closely with RevOps to report on the success metrics for individual campaigns, driving a replication of what worked and learnings from what didn’t work

Partner & Ecosystem Marketing:

• Build and scale partner marketing across networks, processors, platforms, and strategic consulting partners.

• Develop joint value propositions and co-marketing initiatives that drive sourced and influenced pipeline.

• Align closely with Channel and Direct Sales to support co-sell motions and revenue growth.

Leadership & Execution:

• Recruit, develop, and lead a high-performing team of vertical and partner marketers.

• Establish clear goals and KPIs tied to pipeline, revenue, win rates, and strategic account growth.

• Serve as the executive voice for vertical and partner marketing in planning cycles, QBRs, and leadership forums.

• Drive cross-functional alignment across Product, Sales, Data Science, and Marketing to ensure strong commercialization of new capabilities.

What You Bring:

• 12+ years of B2B marketing experience, including significant product marketing, vertical/industry marketing, and partner/channel marketing experience in high-growth SaaS, fintech, identity, fraud, or risk environments.

• 7+ years leading senior marketers and building scalable teams.

• Demonstrated success building vertical and/or partner marketing functions that drive measurable pipeline and revenue impact.

• Strong ability to translate complex AI-driven or data-centric technology into clear, compelling industry narratives.

• Executive presence and the ability to influence senior cross-functional stakeholders.

• Analytical rigor and experience tying marketing programs to business outcomes.

Why Join Socure

You’ll have the opportunity to shape how a category-defining company competes across industries and ecosystems. You’ll work alongside smart, driven teammates who value ownership, measurable impact, and collaboration — and you’ll play a key role in accelerating growth at scale.

Socure is an equal opportunity employer that values diversity in all its forms within our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
If you need an accommodation during any stage of the application or hiring process—including interview or onboarding support—please reach out to your Socure recruiting partner directly.

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