Head of User Engagement

Confidential

Amsterdam, Noord-Holland, Netherlands permanent

Posted: January 30, 2026

Required Skills

Job Description

At bunq, we’re not just building a banking app — we’re redefining what financial freedom means, and making sure people across Europe (and beyond) truly experience it.

As Head of User Engagement, you own the entire user journey from first touch to loyal, monthly active user. You’ll lead the teams responsible for activation, onboarding, retention, and lifecycle engagement — turning awareness into long-term usage at scale.

This role is about ownership, impact, and execution. You’ll translate bunq’s mission into experiences that users feel from day one — and keep coming back for.

Take Ownership

You are accountable for turning interest into engagement and engagement into habit.

• Own the full lifecycle: from first interaction to monthly active user

• Lead and scale the Engagement function, including activation, onboarding, retention, and lifecycle initiatives

• Set the vision, strategy, and execution roadmap for how users experience bunq globally

Drive activation & onboarding

Getting started with bunq should feel effortless — and irresistible.

• Design and continuously optimize onboarding flows that convert new users into active users

• Identify friction points and remove them using data, experimentation, and product thinking

• Partner closely with Product and Design to ship improvements fast

Grow monthly active users (MAU)

Getting started with bunq should feel effortless — and irresistible.

• Design and continuously optimize onboarding flows that convert new users into active users

• Identify friction points and remove them using data, experimentation, and product thinking

• Partner closely with Product and Design to ship improvements fast

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