Head of User Acquisition

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

About the Role

We’re scaling fast, and acquisition is the engine. We’re looking for a Head of User Acquisition to own and scale our global user acquisition efforts across paid, organic, and product-led channels.

This is not a channel executor role. You’ll be the strategic owner of our acquisition machine and any new channels worth unlocking. You’ll work closely with engineering, data, and product teams to craft acquisition loops directly into the product experience. You’ll also operate as a senior leader in the growth org, trusted to run with ambiguity and deliver outcomes.

What You’ll Own

• Channel Strategy & Execution
Own all acquisition channels — paid, organic, and emerging. Develop the strategy, lead execution, and build systems to scale.

• Performance Marketing
Lead paid media across Meta, Google, YouTube, TikTok, and more. Prioritize creative testing, CAC efficiency, and LTV:CAC optimization.

• Organic Acquisition
Drive organic-led growth, affiliates, SEO, and lifecycle programs.

• Product-Led Growth
Partner with acquisition engineering and product to build user-facing features that drive acquisition and conversion from within the product.

• Attribution & Data
Define measurement frameworks, ensure attribution fidelity, and make high-quality decisions from data, even when it's imperfect.

• Creative & Messaging Strategy
Collaborate with brand and content teams to run high-velocity testing across ad creative, landing pages, and messaging frameworks.

You Might Be a Fit If You:

• Have 5–10+ years of acquisition experience in high-growth startups or tech companies.

• Have owned both paid and organic channels at scale, with strong creative instincts and media buying chops.

• Think in systems, loops, and constraints, not just tactics and quick wins.

• Are product-minded and comfortable working with engineers and PMs on in-product acquisition experiences.

• Have a strong data spine — you can build dashboards, interpret data, and act on insights without overcomplicating.

• Move fast, own outcomes, and thrive in a high-autonomy environment with sharp, ambitious teammates.

• Operate independently and think strategically. This role is designed to replace an exec-level dependency.

• Have experience in UGC, YouTube automation, or creator/community-led growth.

• Want ownership, speed, and impact — and know how to operate in ambiguity without slowing down.

Salary Range
$180,000 – $230,000 + Equity + Rewards + Benefits

Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!