Head of User Acquisition

About us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

About the role

We are looking for a senior Head of User Acquisition to lead paid growth at Vegas Bonanza. You will own the full acquisition operation — strategy, channel execution, creative testing, team management, and performance accountability — across Meta and Snapchat. This is a hands-on leadership role: you will manage internal UA specialists and external agencies, build the systems, and be directly accountable for CPA targets, conversion volume, and revenue growth.

Key Responsibilities

• Multi-Channel Ownership — Own acquisition strategy, budget allocation, and scaling execution across Meta (Facebook/Instagram) and Snapchat.

• Team & Agency Management — Lead internal UA specialists and external agencies. Set direction, enforce accountability, and drive execution quality.

• Creative Testing — Build and run a high-velocity creative testing pipeline. Define winner criteria, kill weak concepts fast, and scale winners immediately across variations and localizations.

• A/B Testing Framework — Define and maintain the full creative testing system: structure, naming conventions, decision rules, and learnings loop.

• Performance & Reporting — Own CPA, CVR, ARPU, and LTV tracking. Deliver structured performance reporting daily and weekly. Maintain full channel transparency for leadership.

• Compliance Leadership — Enforce compliance frameworks across all creatives and funnels. Audit rejections, extract patterns, and define rules for future scaling.

• Market Intelligence — Build automated flows to monitor competitor ads, offers, and creative patterns. Feed insights directly into growth and creative decisions.

• Process & Automation — Establish and enforce UA business operations including reporting loops, spend monitoring, and cross-team coordination. Implement automation tools to scale efficiently.

Qualifications

• 5+ years of experience leading user acquisition with a proven track record scaling paid campaigns profitably on Meta and Snapchat.

• Experience managing internal teams and external agencies simultaneously.

• Strong background in creative testing pipelines and data-driven optimization.

• Advanced skills in A/B testing, marketing analytics, and ad automation tools.

• Experience in sweepstakes, online gaming, or subscription-based consumer products is a strong plus.

• Proven ability to establish and manage business processes with strict operational discipline.

• Exceptional attention to detail, operational rigor, and an accountability-first mindset.

• Fluent in English.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.

• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.

• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here:

https://docs.google.com/document/d/1nkrN76JlZkbKj9WSOhlT1_mni_CZeDkHdwfIjPXVwvk/preview?tab=t.0#heading=h.ndsdl4wapxtt

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:

• Recruiter Screening (40 minutes)

• Technical Interview (45 minutes)

• Final Interview (30 minutes)

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. We’re not here to play small—we’re here to build, grow, and win. That means we look for people who are ambitious, driven, and ready to give their best every single day.

This is a place for individuals who thrive under pressure, embrace challenges, and see opportunity in every obstacle. If you’re hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

Here, effort is matched with reward. We recognize those who go all in and deliver results, and we create space for people who want more—more responsibility, more growth, and more success.

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