Head of TikTok Shop

Freebird® is a high-growth DTC brand redefining shaving for millions of people. We’ve scaled to 9-figures in revenue, served over 1 million customers, and continue to build performance-driven growth channels that create real impact.

We’re looking for a Head of TikTok Shop to own and scale our TikTok Shop channel end to end.

This is a hands-on, performance-driven role. You’ll be responsible for taking TikTok Shop from ~$25K/month in evergreen revenue to ~$100K/month and building a repeatable system that continues to scale. You’ll manage creator affiliates, shop execution, and performance optimization while partnering closely with Paid Media, Creative, and E-commerce.

This role is ideal for someone who lives inside TikTok Shop, understands creator incentives, and knows how to turn content into consistent revenue.

What You’ll Own

TikTok Shop Growth & Performance

• Own day-to-day TikTok Shop execution, optimization, and results.
• Scale TikTok Shop from ~$25K/month to ~$100K/month in evergreen revenue within 12 months.
• Manage performance against CPA, ROAS, and payback targets.
• Execute assortment strategy, pricing, promotions, seeding, reviews, and livestream support.
• Monitor shop health, fulfillment issues, refunds, and customer experience signals.

Creator & Affiliate Execution

• Recruit, onboard, and activate 1,500–2,500 TikTok Shop affiliates over 12 months.
• Manage a tiered creator ecosystem:
• High-volume affiliates
• Consistent mid-tier creators
• A small group of top performers

• Drive repeat posting through clear incentives, commissions, and expectations.
• Ensure predictable creator output aligned to product and promo priorities.

Affiliate Performance Management

• Track and analyze creator performance metrics including GMV, CVR, AOV, refunds, content volume, and posting consistency.
• Identify top-performing creators and double down via seeding, bonuses, or higher commissions.
• Test and optimize commission structures, promotions, and incentives.
• Maintain creator scorecards and clear performance reporting.

Creator Content for Paid & Organic Scale

• Partner with Paid Media to surface top-performing TikTok Shop content for Spark Ads.
• Support creator whitelisting and permissions (with guidance from Paid Media).
• Ensure FTC compliance and adherence to brand guidelines.
• Help scale creator content that can be reused across paid ads, PDPs, and organic social.

Systems & Reliability

• Build and run workflows to manage hundreds of active creators at once.
• Use tools and dashboards to track affiliates, commissions, content, and usage rights.
• Keep operations organized across seeding, communication, and follow-ups.
• Ensure TikTok Shop runs smoothly without constant firefighting.

Cross-Functional Collaboration

• Work closely with Paid Media, Creative, Growth, E-commerce, and CX/Ops.
• Align creator pushes with launches, promos, and inventory.
• Feed TikTok Shop learnings back into paid ads, PDPs, and organic social.

Requirements:
• Hands-on experience managing or scaling TikTok Shop or affiliate-driven social commerce.
• Deep understanding of TikTok Shop mechanics, creator behavior, and what converts.
• Strong performance mindset—comfortable owning revenue, CPA, and efficiency targets.
• Experience managing creators as performance partners (not brand-only influencers).
• Highly organized, systems-minded, and comfortable managing high volume.
• Bias for action, testing, and iteration in a fast-moving environment.
• Clear communicator who can work cross-functionally without ego.

Nice to Have

• Experience working closely with Paid Media or performance marketing teams.
• Familiarity with Spark Ads, whitelisting, and usage rights.
• Background in DTC, e-commerce, or high-growth consumer brands.

Benefits:
• Remote-first & flexible — work from anywhere with autonomy and trust
• Competitive comp + performance bonus — earn based on your impact
• Medical, dental & vision insurance — health coverage for you and your family
• 401(k) with company match — plan for the long term
• Unlimited PTO — recharge when needed, no counting days

• Autonomy + ownership — you’ll have the freedom to lead, make decisions, and drive outcomes
• No politics, just execution — fast-moving, high-ownership, results-driven culture
• Make your mark — help scale a 9-figure brand on the verge of global breakout
• Kind and people-focused culture — we communicate openly, collaborate, and support each other
• We embrace growth and change, never settle, and continuously improve
• We move fast, keep it simple, and innovate without fear

If you know how to turn TikTok Shop creators into predictable revenue—and you want to own the outcome—we’d love to hear from you.