Head of TikTok Growth & Social Commerce

Confidential

Not specified permanent

Posted: January 30, 2026

Job Description

Job Title: Head of TikTok Growth & Social Commerce

Department: Sales

Reports To: Director of eCommerce

Location: This role is remote

Job Type: Full-time | 9 AM – 5 PM

About Chai Vision
Chai Vision is a fast-growing eCommerce company managing a portfolio of direct-to-consumer (DTC) brands across high-impact categories—from fitness and wellness to home, pet care, and supplements. We scale rapidly on platforms like Shopify, Amazon, and TikTok Shop through a data-driven, community-first approach and a relentless focus on product-market fit.

Role Summary
We’re looking for a Head of TikTok Growth & Social Commerce to lead and monetize our TikTok presence. This role combines creative strategy with performance-driven execution — building a creator-led ecosystem that drives both brand awareness and sales growth. You’ll lead TikTok operations end-to-end, from influencer partnerships and content production to live shopping and analytics.

What You’ll Do

Develop and execute a full-funnel TikTok growth strategy focused on engagement and conversions.

Build and scale a high-performing creator and influencer network.

Launch and manage a scalable TikTok internship program producing 500+ videos/month.

Oversee TikTok Shop performance, including listings, campaigns, and live commerce events.

Lead analytics and reporting on ROI, engagement, and creator performance.

Stay ahead of TikTok trends, integrating 4+ new trends monthly into strategy.

Collaborate cross-functionally with Creative, Marketing, and Analytics teams.

Who You Are

Experienced in creator marketing, influencer programs, or DTC brand growth.

Deep understanding of TikTok trends, culture, and monetization strategies.

Data-driven mindset with proven ability to scale performance campaigns.

Strong communicator who builds trust with creators and internal teams.

Hands-on, innovative, and thrives in fast-paced environments.

Qualifications

Proven experience in Social eCommerce sales, especially TikTok Shop and live commerce.

Skilled in full-funnel TikTok strategy (awareness → conversion).

Comfortable managing large GMV volumes and performance targets.

Both architect and operator — able to scale systems or jump in hands-on.

Data-obsessed, using insights to make content sell.

Experience scaling creator programs for DTC or omnichannel brands.

Tools You’ll Use

TikTok Shop Seller Center, TikTok Ads Manager, Meta Business Suite, Notion, Google Sheets, Euka, Trendspotting Tools

Why Work With Us

Join a fast-growing ecommerce company where your ideas matter and your growth is part of our mission. At Chai Vision, we’re scaling quickly, building boldly, and redefining what a modern ecommerce team looks like.

We move fast, collaborate deeply, and give our people the space and support they need to thrive. Along with a culture built on innovation and teamwork, we offer benefits that reward your hard work and fuel your growth.

Here’s what you can look forward to:

10 days of PTO to relax, recharge, and reset

15 days of a flexible holiday schedule so you can celebrate what matters to you

Medical insurance with 50% of premiums covered

401(k) with company match up to 4% to invest in your future

Continued education opportunities to keep your skills sharp

Holiday and birthday gifts—we celebrate our people

A collaborative, high-energy environment where ideas become action

Real room to grow as we scale!

If you thrive in a fast-paced, creative atmosphere and want to help grow ecommerce brands, you’ll love working here!

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