Head of Strategic Marketing & Brand Strategy (m/f/d)

Join us!:
The Head of Strategic Marketing & Brand Strategy (m/f/d) is responsible for shaping how IntegrityNext’s long-term vision and innovations translate into clear market direction, positioning, and strategic narratives.
The role sits at the intersection of strategy, innovation, brand, market insight, and executive storytelling, with a focus not on campaign execution but on defining the strategic framework that connects innovation, company ambition, and market opportunities in a clear and compelling way.
You define how IntegrityNext brings its future vision to market, ensuring innovations are positioned in line with customer needs and market dynamics, and that long-term vision, product evolution, and positioning are consistently aligned.
You guide strategic marketing direction to support long-term differentiation and growth, translating company ambition, market developments, and customer expectations into clear positioning, innovation narratives, and actionable strategic direction.

What can you expect?:
Strategic direction for innovation and long-term vision• Shape how IntegrityNext’s long-term vision is translated into strategic marketing priorities and market-facing narratives
• Ensure the company’s innovations are positioned in a way that supports future relevance, differentiation, and business growth
• Connect company ambition, market evolution, and customer expectations to strategic direction

Innovation positioning and market relevance• Lead the positioning of key innovations, strategic initiatives, and future capabilities
• Ensure product evolution and innovation priorities are framed in a way that is compelling for customers, partners, and the wider market
• Identify where IntegrityNext has the strongest right to win and translate this into differentiated market narratives
• Support the strategic framing of innovation launches, new solution areas, and major business initiatives

Corporate positioning and brand strategy• Define and evolve IntegrityNext’s overarching brand and market positioning in line with business strategy
• Build a strong strategic brand platform that reflects both present strengths and future ambition
• Ensure IntegrityNext’s brand is associated with leadership, innovation, trust, and long-term relevance

Strategic market insight• Monitor market developments, customer needs, competitive moves, and regulatory changes relevant to IntegrityNext’s future direction
• Identify whitespace opportunities for innovation narratives, market leadership, and long-term differentiation
• Bring an outside-in view into leadership discussions on future positioning and strategic priorities
• Use market and customer insight to challenge, refine, and strengthen strategic direction

Executive narrative and thought leadership• Shape executive messaging and high-level storytelling around IntegrityNext’s long-term vision and innovation agenda
• Support leadership with narratives for keynotes, strategic announcements, flagship events, and major external moments
• Help establish IntegrityNext as a forward-looking authority in its category
• Ensure thought leadership is anchored in strategic relevance, not only topical visibility

What should you bring along?:
Experience & Domain Focus• Significant experience in strategic marketing, brand strategy, product marketing, or corporate strategy, ideally in supply chain sustainability
• Proven track record of shaping positioning, strategic narratives, and market direction at company or solution level
• Experience working with senior leadership on innovation, growth direction, and market-facing strategy
• Strong understanding of how long-term vision, product evolution, and market positioning need to align
• Experience driving strategic marketing topics across US and European markets

Technical / Methodological Skills• Excellent strategic thinking and structured problem-solving skills
• Strong ability to connect innovation, market trends, customer needs, and business ambition
• Ability to translate complex topics into clear strategic direction and actionable insights

Ways of Working & Mindset• Strong creative mindset to lead brand strategy and development
• High level of ownership and ability to drive strategic initiatives independently
• Focus on clarity, impact, and long-term value creation

Communication & Collaboration• Exceptional messaging and storytelling skills
• High credibility when working with senior stakeholders
• Ability to clearly communicate strategy and drive cross-functional alignment

What do we offer?:
Purpose & Impact

• A role with real meaning that is both enjoyable and impactful

• The opportunity to make a sustainable contribution through your work

• Attractive compensation as part of a growing company

Attractive Benefits

• 30 days of paid vacation

• EGYM Wellpass membership to support your work-life balance

• Flexible working models to better balance work and personal life

Modern Work Environment & Flexibility

• Inspiring office spaces in the heart of Munich

• Flexible remote work from home or anywhere within Germany

Great Team

• A professional, welcoming, and highly motivated team

• Collaboration at eye level with an open feedback culture

• An environment where people support each other and grow together

Flat Hierarchies & Ownership

• Short decision-making paths and real opportunities to shape things

• Freedom to contribute and implement your own ideas

• A high level of ownership and responsibility