Head of Sport CRM

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Head of Sports CRM to lead the global CRM strategy for our Sportsbook vertical across multiple international markets. This role focuses on driving retention, engagement, reactivation, and long-term player value through data-driven lifecycle management and sportsbook-focused CRM campaigns.

You will own the Sports CRM direction globally, lead a high-performing team, and work closely with Product, BI, VIP, Trading, and Marketing teams to create engaging customer journeys for sportsbook players.

Location: Valencia, on-site

Responsibilities:

• Define and execute the global Sports CRM strategy across multiple markets

• Own the full sportsbook player lifecycle: onboarding, retention, reactivation, and churn prevention

• Build CRM campaigns around major sports events, tournaments, and betting behavior

• Develop segmentation strategies based on player value, betting activity, and engagement patterns

• Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels

• Analyze CRM performance using KPIs such as LTV, ARPU, retention, conversion, turnover, and churn

• Drive A/B testing and continuous optimization of campaigns, bonuses, and player journeys

• Develop sportsbook promotional mechanics, including free bets, odds boosts, missions, streaks, and leaderboards

• Collaborate with Product and Trading teams on sportsbook offers and engagement strategies

• Ensure CRM activity aligns with local regulations and responsible gaming requirements

• Lead and mentor a global CRM team

• Monitor competitor activity, CRM trends, and sportsbook engagement mechanics

Requirements:

• 6+ years of CRM experience within iGaming, including strong Sportsbook CRM exposure

• 3+ years of on a leadership role in iGaming CRM

• Strong understanding of sportsbook player behavior and betting mechanics

• Experience working across multiple GEOs and markets

• Deep understanding of CRM KPIs, segmentation, and retention strategies

• Strong analytical and data-driven mindset

• Experience managing cross-functional stakeholders and CRM teams

• Ability to work in a fast-paced, high-volume environment

• English level: Upper-Intermediate or higher

Nice to Have:

• Experience with real-time CRM triggers and automation

• Experience with gamification and loyalty systems

• Background in both Casino and Sports products

• Experience in regulated markets

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