Head of SEM (PPC)

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

Ready to lead, scale, and disrupt? We're looking for a sharp mind and steady hand - someone who thrives in fast-paced environments, brings creativity to the table, and knows how to turn strategy into action.

You will be responsible for scaling SEM (PPC) operations, managing a growing in-house team, and driving performance across platforms. Experience in iGaming is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy, compliance regulations, analytical skills, and setting department strategy.

Location: This position requires working on-site/relocation to Lisbon!

Key Responsibilities

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Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, and UAC

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Build and manage a high-performing team of SEM/PPC managers

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Oversee and optimize multi-million-dollar budgets to achieve ROI and acquisition goals

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Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances

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Apply tactics to stay competitive in crowded markets while maintaining platform integrity

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Partner cross-functionally with SEO, CRM, BI, Development, Country Managers, and Creative teams to drive funnel performance

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Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure

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Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys

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Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms

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Educate and upskill internal teams on the latest SEM trends and best practices

Requirements

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5+ years of Paid Search experience, with at least 2 years in a leadership role

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Mandatory experience in iGaming sector

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Proven success managing global campaigns across multiple geographies and platforms

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Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques

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Expertise in campaign structure, automation, tracking, attribution, and performance reporting

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Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.

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Excellent communication, leadership, and decision-making skills

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Fluent in English; additional languages are a plus

What We Offer

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Competitive salary + performance-based bonus

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Relocation support, if needed

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A leadership opportunity in a fast-scaling international company

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Exposure to high-growth, data-driven industries and brands

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A collaborative, open culture and access to cutting-edge tools

Reshape marketing
with us. Let’s work!

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