Head of Sales & Revenue Growth

Fitt Talent Partners is a specialized recruitment firm working with top health, fitness, and wellness companies.

We’re filling this role for a client – a modern wellness destination rooted in whole-body health, longevity, beauty, and nervous system regulation.

Job Description

We are seeking a Head of Sales & Revenue Growth to fully own and drive top-line revenue across all channels. This role is accountable for strategy, execution, optimization, and results for customer acquisition, conversion, retention, and lifetime value.

This is a hands-on, results-driven executive role, not a passive leadership position. You will build, execute, and scale our revenue engine across paid media, organic growth, partnerships, email/SMS, events, community activations, outbound efforts, and on-site/off-site lead generation, while consistently meeting and exceeding revenue targets.

This leader will serve as the chief architect of our growth and monetization strategy, translating brand vision into predictable, scalable revenue.

Responsibilities

Revenue Ownership & Forecasting

• Own 100% of revenue performance across all offerings (memberships, services, packages, medical/wellness services, events, retail, add-ons)

• Set and manage monthly, quarterly, and annual revenue targets

• Build revenue forecasts, dashboards, and reporting systems

• Identify and execute new revenue streams, pricing strategies, packaging, upsells, and cross-sells

• Ensure predictable, repeatable, and scalable revenue growth

Customer Acquisition & Growth Channels

• Paid Advertising

• Lead paid acquisition strategy across Meta, Google, TikTok, YouTube, and emerging platforms

• Own Customer Acquisition Cost (CAC) targets and ROI

• Oversee funnel strategy, landing pages, conversion tracking, creative testing, and optimization

• Manage agencies or in-house teams as needed

• Organic & Community Growth

• Drive organic lead generation through social media, content, SEO, referrals, and community initiatives

• Partner with brand and content teams to align messaging with conversion goals

• Build systems that convert organic engagement into measurable revenue

• Email, SMS & CRM

• Own email and SMS strategy end-to-end, including:

• Lead nurture sequences

• Conversion campaigns

• Retention and reactivation

Sales Systems, Pipelines & Conversion

• Design and manage end-to-end sales funnels from first touch to close

• Own lead qualification, follow-up systems, conversion optimization, and close rates

• Build SOPs for inbound and outbound sales processes

• Ensure seamless handoff between marketing, sales, and operations

• Track and optimize KPIs such as conversion rate, close rate, LTV, churn, and retention

Events, Partnerships & Off-Site Lead Generation

• Plan and execute external events, pop-ups, workshops, brand activations, and partnerships to generate new leads

• Own off-site and community-based growth strategies (corporate wellness, local partnerships, influencers, referral partners)

• Develop systems to capture, nurture, and convert event-generated leads

• Measure ROI of all events and partnerships

Data, Analytics & Optimization

• Own all revenue-related reporting and analytics

• Track performance across channels and adjust strategy quickly

• Use data to drive decisions, experiments, and optimizations

• Present clear insights and recommendations to leadership

Requirements

• 7–10+ years of experience in sales, revenue growth, or performance marketing leadership

• Proven track record of owning and scaling revenue

• Strong understanding of paid ads, funnels, email/SMS, organic growth, and attribution

• Experience with events, partnerships, and community-based lead generation

• Analytical, strategic, and execution-focused

• Comfortable in a fast-growing, founder-led environment

• Wellness, fitness, medical, hospitality, or lifestyle brand experience a strong plus

Location

• This position is located in Las Vegas, NV