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Head of Sales (f/m/d)

Outdooractive

Immenstadt (Deutschland) permanent

Posted: February 27, 2025

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Quick Summary

Work on a digital platform ecosystem that combines tradition, nature and modern innovation in a sustainable and future-focused environment.

Job Description

What makes Outdooractive unique worldwide:
We have been developing high-precision digital maps and data-driven innovations in an agile tech environment for over 30 years. With us, you will work on a unique product that combines tradition, nature and modern innovation. As an owner-managed tech company in the Allgäu region, we offer you a working environment that emphasises sustainability, value orientation and a clear focus on the future: To become the largest digital travel guide in the world.
Work on a digital platform ecosystem that only exists once in the world. Become part of an international team of developers, cartographers and many other experts who are passionate about driving our product forward and already reach over 60 million people worldwide. In an environment that combines tradition and innovation, you will work with a team that is down-to-earth and forward-thinking at the same time - out of genuine conviction for what we do.


"Only by taking new paths you leave visible marks." Hartmut Wimmer, CEO & Founder Outdooractive:
As Head of Sales (f/m/d) at our headquarters in Immenstadt im Allgäu, you will experience first-hand how the Outdooractive Community grows every day to be the largest outdoor community worldwide. We are the only company in the world that builds a full-service SaaS solution for all tourism stakeholders, bringing guests directly to all travel information and inspiration. The Business Solutions department is responsible for sales and project management of full-service SaaS solutions and performance marketing products with our B2B customers. Data management, marketing, web and app technology - all our solutions have one goal: to enable our customers to satisfy their guests and customers.


Your new job at Outdooractive:
• You will be responsible for the entire distribution of services on the Outdooractive platform. The platform is based to a large extent on combining the offers and information from the destinations and other players in outdoor tourism to become an integral part of the B2C product. For this purpose, SaaS solutions and marketing products and the associated services are sold to B2B customers. The customers are supported over a long period of time to realize and achieve their goals. Your task is the expansion of the sales in Germany and the support of the sales staff in the branch offices and at the resellers internationally.
• This includes the continuous expansion of the B2B customer base based on modern lead generation, key account management, inside sales and after-sales management.
• You will ensure a first-class customer journey, using best practices as well as new tools and methods of modern customer services management.
• You will achieve the further development of our sales success by expanding the target group based on continuous communication of relevant content, the efficient interlocking of the various sales channels, the sensible application of call-to-actions, and the use of effective landing page and website templates.
• You professionalize our customer services and customer retention activities based on modern CRM tools and digital communication structures, e.g. by building a modern FAQ landscape, using newsletter campaigns, social media, webinars, digital training and events.
• You will also define key performance indicators and use them to monitor the quality of sales activities permanently.
• Furthermore, you will conduct market analyses and performance reviews and be responsible for sales reporting.


How you can convince us of your qualities:
• You have a degree with several years of relevant professional experience.
• You have a proven track record in sales, business development and project management, ideally within the outdoor, tourism and/or destination marketing industry.
• You have extensive experience in building and maintaining a network and ideally already have a resilient network of DMO's, hotel industry, outdoor industry, publishers as well as tourism and outdoor organizations.
• You are familiar with the topics of classic as well as modern traffic and lead generation, digital technologies, marketing automation, webinars, website templates, and content in the 21st century.
• You are a visionary thinker and can inspire enthusiasm and identification with your ideas.
• You have a high level of social skills and enjoy working in a team and can lead a team.
• Your way of working is characterized by personal responsibility, professionalism and commitment.
• You show a high passion for outdoor sports and innovative technologies.
• You report to the Director B2B, work in conjunction with the other teams in Business Solutions and create a collaborative and productive partnership with the other departments.


What Outdooractive offers you:
Pro Plus Version of the Outdooractive App - Free for All Employees
Access the best outdoor content and exclusive maps for all sports to plan your tours optimally – ensuring maximum safety and preparation for your outdoor adventures.

First Aid Courses
Be well-prepared and safe for all your outdoor activities.

Flexible Working Hours
Work in a way that fits best with your life.

Company Pension Scheme
We secure your future – with an attractive company pension plan. 

Support in Difficult Times
In challenging times, we stand by you with support and assistance.

Sustainability
We are certified by the Gemeinwohl-Ökonomie (GWÖ) and take responsibility for our planet – for example, through regional suppliers, reducing plastic usage, and an annual donation to 1% for the Planet.

Catering & Energy
Fresh fruit, drinks, healthy snacks, and regular Walk-and-Talks bring energy, movement, and fresh ideas to the workday.

Environmentally Friendly Mobility & Fitness
Whether road bike, mountain bike, gravel bike, or e-bike – with your company bike, you’re environmentally friendly and fit on your way to work and during your free time. Additionally, benefit from our corporate fitness offerings for your health.

Corporate Benefits & DRV Travel Industry Card
Enjoy attractive discounts on products and services, as well as travel benefits for extraordinary experiences and perfectly equipped outdoor adventures.

Team Events & Traditions
Experience memorable moments at our team events and celebrations – from the New Year’s reception to multi-day corporate events and the traditional Christmas tree decorating.

Gifts
We celebrate you and your successes – with special surprises and gifts.

Family, Values & Future
Become part of a family-run company that lives innovation, sustainability, and a clear vision for the future.

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