Head of Regional Marketing, APAC

We are looking for an Australian-based Head of Regional Marketing to join our talented, dynamic, and rapidly growing global team.

Company Description

OpenAsset is the leading marketing platform for the Architecture, Construction, and Engineering industries, trusted by 1,000+ clients over 20 years. Our mission is to be the most innovative partner to AEC firms, delivering solutions that help win more projects. We recently announced a new AI-Proposal product Shred.ai to continue this mission.

We’re a diverse, collaborative, and fast-growing team of 100+ employees with offices in New York and London and a global client base. Backed by Marlin Equity Partners, we’re passionate about creating an inclusive workplace where everyone feels valued and has a voice, and we actively hire from a diverse pool of candidates.

Head of Regional Marketing, APAC Description

We’re hiring an AEC marketer who is highly active in the Australian AEC community. As Head of Regional Marketing, APAC, you’ll be our subject-matter expert and connector, bringing credibility and trusted relationships that help us localize our story and programs in AUS and beyond.

You’ll establish and scale our regional marketing motion: designing and running localized programs such as VIP roundtables, hosted gatherings, and partner or association activations. You’ll collaborate with teams on initiatives related to demand generation, events, content, product, partnerships, and more — ensuring our programs resonate with customers and executives across the AEC industry.

The outcome: stronger visibility and engagement in the Australian market, high-quality experiences that add value for AEC professionals, and a repeatable playbook for future APAC growth.

Head of Regional Marketing, APAC Responsibilities

Build and own an APAC marketing plan to drive revenue and expansion, starting with Australia

Design and deliver hosted programs such as executive dinners, roundtables, and workshops, and manage presence at key regional conferences with support from event marketing

Act as an AEC subject matter expert and partner with Sales and Customer Success to provide insight into buying dynamics and decision-making at firms

Develop relationships with AEC associations, partners, and influencers, and serve as OpenAsset’s connector in the Australian community

Create and deliver thought leadership content by appearing on webinars, podcasts, and at industry events, and by contributing strong points of view that provide value to customers

Measure and report on the impact of regional programs, including engagement, sourced and influenced pipeline, and lessons learned to inform the regional playbook

Head of Regional Marketing, APAC Skills and Experience

The ideal candidate will be a seasoned AEC marketer with deep ties to the AUS community, proven ability to deliver impactful regional programs, and the communication skills to represent OpenAsset confidently with senior audiences.

Experience in marketing within the AEC industry (architecture, engineering, construction)

Established network and credibility within the AUS AEC community, with awareness of and connections across APAC

Familiarity with OpenAsset or other proposal management workflows used by AEC firms

Strong communicator with executive presence, confident in hosting, moderating, and presenting to senior audiences

Highly organized operator able to manage multiple programs simultaneously, oversee budgets, and coordinate cross-functional support

Ability to travel within APAC and attend evening events when required (major Australian focus early on)

Bonus/Preferred

Experience or exposure to SaaS marketing, including digital advertising campaigns, PR, and demand-generation tactics

Experience with Salesforce or other CRM systems and marketing automation platforms

Exposure to scaling marketing programs in a high-growth environment

This position is not eligible for visa sponsorship.

Axomic is an Equal Opportunity Employer. We base our employment decisions entirely on business needs, job requirements, and qualifications—we do not discriminate based on race, gender, religion, health, parental status, personal beliefs, veteran status, age, or any other status. We have zero tolerance for any kind of discrimination, and we are looking for candidates who share those values. Applications from women and members of underrepresented minority groups are welcomed.