Head of Product Management (non-Tech)

Job Title: Head of Product Management (non-Tech)

Department: Tech
Location: Cyprus / Serbia / Armenia / India
Employment Type: Full-time

About SiGMA Group

Founded in 2014 and headquartered in Malta, SiGMA Group now employs over 250 professionals across six global offices, including Malta, Cyprus, Serbia, São Paulo, Manila, and India. SiGMA is a global leader in gaming, emerging tech, affiliate marketing, events, and media, best known for its marquee summits like SiGMA Malta and iGaming Academy. The company’s culture champions inclusivity, sustainability, collaboration, and philanthropic impact under its SiGMA Foundation initiative

About the role 

The Head of Product Management leads the product vision, strategy, and execution across a portfolio of digital products and live event experiences within the Sigma Group of companies ecosystem. This role shapes how attendees, affiliates, media partners, exhibitors, and speakers engage with events, content, and gaming experiences, ensuring the company remains competitive, compliant, and innovative in a rapidly evolving market.

Reporting Directly to the CEO, the Head of Product Management partners closely with executives, commercial teams, compliance, engineering, and data science to deliver products that drive engagement, revenue, and long‑term customer loyalty.

Key Responsibilities  

Product Strategy & Vision

Define a multi‑year product strategy that integrates digital gaming, live events, medtech, emerging technologies and academy.

Identify opportunities to differentiate the company’s event‑driven offerings through innovative features, immersive experiences, and new product lines.

Build a cohesive product portfolio roadmap that balances short‑term commercial goals with long‑term strategic investments.

iGaming & Events Industry Leadership

Develop a deep understanding of afflatate behaviour, event cycles, betting patterns, and regulatory constraints across multiple jurisdictions.

Partner with event operations teams to design products that enhance live tournaments, competitions, and hybrid digital‑physical experiences.

Ensure product decisions reflect responsible gaming principles and meet all compliance requirements.

Monitor industry trends, competitor offerings, and emerging formats (e.g., live streaming, social gaming, micro‑events).

Cross‑Functional Leadership & Organisational Influence

Build and lead a high‑performing product organisation, including product managers, product owners, UX, and data‑driven roles.

Establish product culture, rituals, and standards across discovery, delivery, and measurement.

Influence executive‑level decisions and represent the product function in strategic planning, investment discussions, and board‑level conversations.

Foster strong collaboration with engineering, design, marketing, compliance, and commercial teams.

Product Discovery & Delivery Excellence

Oversee the full product lifecycle across multiple Simge product lines, ensuring consistent discovery practices and evidence‑based decision‑making.

Ensure product teams validate problems, test solutions, and measure outcomes before scaling.

Champion experimentation frameworks, A/B testing, and rapid iteration to optimise player engagement and event performance.

Drive operational readiness for major event launches, including cross‑team coordination and risk mitigation.

Data, Analytics & Market Insight

Working with the Technology Team, build a data‑driven product culture that uses behavioural analytics, segmentation, and predictive modelling to inform decisions.

Partner with data science to develop insights into player lifetime value, churn risk, event performance, and betting behaviour.

Ensure product KPIs align with commercial goals, including acquisition, retention, engagement, and revenue.

AI‑Driven Product Innovation

Working with the CTO, define the company’s AI product strategy, identifying opportunities to enhance player experience, operational efficiency, and event performance.

Lead the development of AI‑powered features such as:

personalised event recommendations

dynamic odds or content personalisation

automated customer support and player assistance

predictive analytics for event planning and player behaviour

AI‑enhanced fraud detection and responsible gaming monitoring

Partner with Technology engineering and data science teams to ensure ethical, transparent, and compliant use of AI technologies.

Working with Technology, evaluate emerging AI tools, platforms, and partnerships to maintain competitive advantage.

Governance, Compliance & Risk Management

As appropriate work with Legal and Technology to ensure all products meet regulatory requirements across multiple jurisdictions.

Work with compliance teams to embed responsible gaming features and monitoring tools.

Establish governance frameworks for AI usage, data privacy, and algorithmic transparency.

Manage product‑related risks, including operational, technical, and reputational risks.

Business Impact & Commercial Ownership

Own product‑related KPIs, including event performance, player engagement, revenue, and retention.

Partner with Finance on forecasting, budgeting, and investment planning.

Identify new revenue opportunities through product innovation, partnerships, and market expansion.

Additional Responsibilities Specific to iGaming Events

Oversee the integration of live event data into digital products.

Ensure seamless user experiences across mobile, web, and on‑site event platforms.

Collaborate with marketing to design event‑driven engagement campaigns and loyalty mechanics.

Lead post‑event analysis to identify product improvements and commercial opportunities.

Qualifications 

Key Skills & Competencies

Deep understanding of iGaming, events, and digital entertainment ecosystems

Strong strategic thinking and long‑term planning capability

Executive‑level communication and influence

Experience leading multi‑disciplinary product teams

Expertise in data‑driven decision‑making and experimentation

Familiarity with AI technologies, machine learning concepts, and data governance

High emotional intelligence and stakeholder management

Strong understanding of regulatory and compliance frameworks in gaming

Preferred Experience

Educated to degree level in a numerate or technical discipline, Masters preferred.

10+ years of technical experience in product management, software development, UX, data, or related fields

5+ years of management or leadership experience, such as leading product teams or cross‑functional initiatives

Proven track record of delivering digital products from concept to launch

Experience introducing AI tooling or delivering AI‑enabled product features

Background working with event platforms, mobile apps, or iGaming systems

Experience collaborating with distributed or hybrid teams

Why SiGMA Group?

Grow with us - Be part of SiGMA’s global expansion and make your mark.

Free iGaming Academy access -Learn the ins and outs of the industry with access to courses.

Travel perks - Visit our international offices and attend industry events worldwide.

Performance rewards - High performers are recognized and fast-tracked with annual reviews and bi-yearly performance checks ins.

Interest-free car loan after probation (T&Cs apply)