Head of Performance (Display/Programmatic)

Confidential

Copenhagen, Hovedstaden, Denmark permanent

Posted: January 30, 2026

Job Description

We are seeking a Head of Performance (Display) to lead our Display, Programmatic, and Direct Media Partnerships teams, maximising growth and efficiency across all performance-driven media channels.

Better Collective is a leading iGaming media group that improves the sports betting & gaming experience for bettors across the world. We create a transparent and safe betting environment through innovative technologies and trusted platforms.

It is crucial to us to attract and retain skilled employees. We offer a great working environment in our offices, with a lively working culture that is characterised by a pioneering spirit and a global vision.

The Role

Reporting directly to the Director of Agency & Media (Paid Media), you will be responsible for leading the strategic direction, growth, optimisations and operational excellence of all performance media channels (Display, Programmatic, and Direct Publisher Partnerships).

You will oversee three teams across these areas, guiding their development, ensuring synergy across channels, and driving performance outcomes that align with company objectives. This is a senior role focused on strategy, innovation, and commercial impact rather than day-to-day campaign management.

Key Responsibilities

• Define and implement the strategy for Display, Programmatic, and Direct Media Partnerships to enhance Acquisition and ROI

• Lead, mentor, and develop a team of media specialists, nurturing a culture of growth, collaboration, and accountability

• Manage media budgets and ensure effective distribution across platforms to achieve business KPIs and growth targets

• Provide regular reports and actionable insights to senior management, ensuring transparency and alignment with business objectives, along with assisting in forecasting

• Work independently with guidance from management regarding overall goals and objectives

• Identify and capitalise on emerging technologies, partners, and media opportunities to improve performance and efficiency

• Ensure all campaigns and partnerships follow best practices for brand safety, viewability, and fraud prevention

• Assess and deploy tools or platforms that enhance workflow, targeting, or optimisation capabilities

• Establish and sustain high-value relationships with media owners, DSPs, SSPs, and publishers

• Negotiate direct media deals to maximise value and performance

• Promote data-driven decision-making throughout the Performance Media function

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