Head of Marketing

About HeyGen

At HeyGen, our mission is to make visual storytelling accessible to all. Over the last decade, visual content has become the preferred method of information creation, consumption, and retention. But the ability to create such content, in particular videos, continues to be costly and challenging to scale. Our ambition is to build technology that equips more people with the power to reach, captivate, and inspire audiences.
Learn more at www.heygen.com. Visit our Mission and Culture doc here.

Key Responsibilities

• Strategic Planning: Develop and execute a comprehensive marketing strategy to drive user acquisition, engagement, and revenue growth in the emerging field of AI video technology.

• User Acquisition & Growth: Supercharge the top of the funnel by driving high-value signups through a mix of organic and paid channels. This includes SEO, content marketing, paid social media (YouTube, LinkedIn, TikTok), sponsored content, and affiliate programs.

• Brand & Positioning: Create demand for a new category (AI video for business), own brand positioning, and ensure consistent messaging across all channels.

• Team Leadership: Build, lead, and mentor marketing teams (including social media, content, and field marketing) to achieve strategic goals and foster a data-driven culture.

• Cross-Functional Collaboration: Partner closely with Product, Sales, Creative, and Data Science teams to align marketing efforts with business objectives, identify high-LTV customer segments, and drive international growth.

• Performance Analysis & Budgeting: Manage marketing budgets, optimize spend for maximum ROI, and use data analytics (e.g., Salesforce, Looker) to measure performance and iterate on strategies.

Preferred Qualifications

• Extensive experience (typically 7-10+ years) in growth marketing or related roles, with a track record of driving user acquisition in a high-volume, global Product-Led Growth (PLG) environment.

• Expertise in both self-serve (PLG) and sales-led motions.

• Proven ability to identify and leverage trends in AI, video, and the creator economy.

• Strong analytical skills and comfort with data to inform decision-making.

• Execution-focused mindset with the ability to manage multiple projects in a fast-paced environment.

What HeyGen Offers

• Competitive salary and benefits package.

• Dynamic and inclusive work environment focused on innovation and creativity.

• Opportunities for professional growth and skill development.

• Collaborative culture that values teamwork and employee input.

• Access to state-of-the-art technologies and tools.

Salary Range
$250,000 – $300,000 + Equity + Rewards + Benefits
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.

HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at HeyGen and be part of a team that's making visual storytelling accessible to all!