Head of Marketing Excellence Europe

About the role

At Flora Food Group, we don’t just grow brands-we ignite movements. With icons like Blue Band, Flora, Violife, and Becel, our ambition is to redefine what modern, purpose-led marketing looks like. The next chapter of our growth depends on reimagining how we connect with consumers, inspire creativity, and drive business impact - everywhere we play.

Marketing Excellence is our systematic and holistic approach to building a future-ready marketing organization in an always-changing landscape. We're developing and leapfrogging deep expertise across critical capabilities. This transformation will deliver tangible outcomes: + ROI improvement, + faster speed to market, and + productivity gains, while equipping our team with AI-augmented tools and future-proof capabilities. Through our Growth Advantage Flywheel and Marketing Excellence, we're building five interconnected advantages: Intelligence (consumer influence pathways, social intelligence hub, and insight intelligence GPT), E2E Activation (global precision activation playbook and AI Marketing Planning Assistant), AI-Augmented Creativity (AI-enabled content process, enterprise creative engine tool, and social-first live action rooms), Allocation & Measurement (E2E measurement architecture, MMM tools, and codified budget planning), and Talent, Org & Operating Model (global ways of working playbook, capability roadmap, and global scale-up plan).

As Head of Marketing Excellence, you are the architect of this transformation. You’ll shape the frameworks, capabilities, and mindset that power breakthrough brand building - ensuring every team, every market, and every campaign reflects our creative ambition, strategic discipline, and purpose-led DNA.

This is a role for a visionary builder - someone who thrives at the intersection of brand strategy, innovation, and operational excellence. You’ll turn marketing into a growth engine and marketers into the next generation of brand leaders.

Your Mission Objectives:

Build a High-Performance Marketing Engine

• Design the systems and frameworks that define marketing excellence across Europe.

• Architect and embed world-class marketing processes, playbooks, and decision frameworks.

• Drive operational clarity - removing friction, unlocking speed, and scaling what works.

• Lead the evolution of our marketing tech, AI, and automation ecosystem to enable smarter, faster execution.

Champion Consumer-Obsessed Growth

• Put the consumer - and their evolving needs - at the center of every decision.

• Ensure consumer insights are continuously translated into empathy and action.

• Ensure every brand experience feels personal, relevant, and meaningful.

• Embed tools and rituals that make consumer-centric thinking a non-negotiable part of how Flora markets.

Make Data & AI the Drivers of Creative Impact

• Elevate marketing from art and instinct to insight and precision.

• Champion performance marketing and predictive analytics to inform smarter decisions.

• Create a single source of truth - harmonizing data, dashboards, and KPIs across the organization.

• Use AI to enhance creativity, optimize campaigns in real time, and forecast demand and engagement.

Future-Proof Capabilities for the Next Decade

• Shape the marketers of tomorrow.

• Define what “best-in-class” looks like for modern marketing at Flora.

• Build and scale a learning ecosystem - playbooks, training, and community - that nurtures creativity, digital fluency, and commercial acumen.

• Integrate sustainability, inclusion, and purpose into every dimension of brand building.

• Foster a test-and-learn culture where curiosity, agility, and innovation thrive.

Maximize Marketing ROI & Accountability

• Turn marketing investment into measurable growth.

• Instill a zero-based mindset, ensuring every euro drives meaningful brand and business impact.

• Evolve marketing mix modeling for dynamic, performance-led budget allocation.

• Demand excellence and efficiency from partners, focusing on value creation-not just output.

Elevate Creative, Media, and Partnership Excellence

• Unite creativity, media, and influence under one strategic vision.

• Lead the development of Flora’s integrated Paid, Owned & Earned Media strategy.

• Build scalable playbooks for media, influencer partnerships, and sponsorships that amplify our purpose.

• Inspire creative bravery - ensuring our campaigns are insight - led, emotionally resonant, and culturally relevant.

• Partner with agencies to raise the bar on creative effectiveness and consistency across markets.

Lead with Measurement & Continuous Learning

• Create a learning culture that turns results into breakthroughs.

• Define clear success metrics and measure impact relentlessly.

• Lead post - campaign learning forums to codify what works - and scale it.

• Recognize and celebrate excellence across markets to continuously elevate standards.

So, what does it take to be successful?

• 15+ years in marketing excellence, brand leadership within global CPG or similar sectors.

• Proven record leading marketing transformation and capability building at scale.

• Deep expertise in brand strategy, digital media, and creative development.

• Strong ability to navigate matrixed, global environments and influence diverse stakeholders

• Solid understanding of modern media strategy and performance metrics.

• Passion for developing talent and fostering a high-performance culture.

• A systems thinker.

• A creative catalyst.

• A trusted advisor who inspires teams to think bigger, act faster, and deliver with purpose.

• A followership inspirer, having the ability to bring others with you through making the complex simple and compelling

What you bring to the mission:

• Transformational Leadership: You lead with vision and conviction - galvanizing teams to embrace change and shape a new marketing frontier.

• Operational Mastery: You design systems that make marketing more agile, effective, and Scalable-balancing creativity with structure.

• Consumer Intuition and Analytical Precision: You blend empathy and insight, art and science-translating data into ideas that move hearts and markets.

• Innovation Mindset: You’re a builder and experimenter-eager to explore AI, automation, and emerging channels that redefine connection.

• Commercial Impact: You connect marketing strategy to tangible business outcomes- growth, profitability, and market leadership.

What’s Next?

If this position sounds interesting, please hit the apply button now! If you have additional questions, you can send me, Alice Graca, an email to [email protected]. The deadline to apply is the 16th of March.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.