Head of Marketing Events

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

Exceptional events don’t happen by chance...they are the result of intentional design, disciplined execution, and a deep understanding of audience experience. From concept to completion, you bring a rare balance of strategic thinking and operational rigor, ensuring every event is purposeful, polished, and impactful.

In this role, you will lead the vision and execution of Axon’s global event strategy, creating experiences that inform, inspire, and strengthen trust with our customers, partners, and employees. You understand that events are a critical extension of the brand - and that when executed well, they can influence belief, accelerate relationships, and reinforce mission.

You bring a systems-oriented mindset, capable of scaling programs globally while maintaining consistency, quality, and fiscal discipline. You are equally comfortable setting creative direction as you are managing budgets, timelines, and cross-functional stakeholders. Your commitment to excellence is rooted in a belief that people matter - and that meaningful experiences have the power to drive lasting impact.

At Axon, events are not standalone moments; they are strategic platforms that support our mission to protect life. Through thoughtful leadership and high standards, you will help shape how Axon shows up in the world, delivering experiences that are memorable, measurable, and aligned with our purpose.

What You'll Do
Location: PHX or BOS (onsite Tuesday - Friday)
Reports To: SVP Marketing

• Own the end-to-end event strategy across regional, national, and global programs - roadshows, trade shows, customer experiences, and flagship conferences

• Design consistent, high-impact experiences across every touchpoint, with a clear point of view and measurable ROI

• Lead, coach, and level up a high-performing events team that sweats the details and delivers under pressure

• Build scalable systems and playbooks so great ideas travel—and execution stays tight everywhere

• Create economies of scale across vendors, production, tooling, and internal resources

• Partner cross-functionally with Marketing, Sales, Product, PR, Culture, and Exec teams to align events with business and brand priorities

• Own partner and vendor relationships—venues, production, branding, sponsorships, logistics, the whole ecosystem

• Measure what matters: ROI, engagement, feedback, sentiment—and continuously optimize what comes next

What You Bring

• 8+ years of experience leading large-scale events, experiential marketing, or major brand activations

• A relentless focus on audience experience—customers, partners, and internal teams

• Executive presence with the ability to influence, align, and inspire at every level

• A builder mindset: big ideas + real execution

• Extreme organization skills with a strong command of budgets, timelines, and teams

• Comfort thriving in fast-paced, high-stakes environments where priorities shift and pressure is real

• A collaborative, optimistic, roll-up-your-sleeves attitude—no egos, no excuses

• Ability to stand for upwards of 8 hours a day; as well as lift, carry, move packages and materials up-to-50 lbs on a regular basis; with or without special accommodations, is required

• Extensive travel and extended work hours may be required; anticipated (30-50% of travel)

Preferred Qualifications

• Experiential marketing within sports, music, or large consumer brands

• Events that blend storytelling, technology, and emotion

• Building global programs that feel local—but unmistakably on brand

Work Location

This role is based out of our Scottsdale or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Benefits That Benefit You

• Competitive salary and 401K with employer match

• Discretionary paid time off

• Robust parental leave policy

• An award-winning office/working environment

• Ride along with police officers to see them use our technology and get inspired

• And more...

Benefits listed herein may vary depending on the nature of your employment and the location where you work

Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [email protected] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice.

Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.