Head of Marketing

True Classic is hiring a Head of Marketing to lead our marketing efforts across the business, accountable for building durable demand, scaling profitable growth, and evolving how the brand shows up across every customer touchpoint. We are seeking a visionary, creative, and data-driven marketing leader who is also highly hands-on – someone who can set bold direction while rolling up their sleeves to drive execution. This leader will own how our brand and marketing strategy evolve as we continue expanding into new product categories (e.g., women’s), evolve as an omnichannel business, and accelerate international growth.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Areas of Accountability

Paid Media

• Lead and optimize paid media campaigns across digital and traditional channels (e.g., Meta, Google, YouTube, TikTok, etc.) to efficiently acquire new customers and maximize return on marketing investment

• Own acquisition efficiency, balancing scale, CAC, and LTV as the business grows across channels, categories, and geographies

• Continuously test, learn, and optimize media strategy, creative, and spend allocation to drive sustained performance

Owned Media & Lifecycle Management

• Develop and execute a cohesive strategy for owned media channels (e.g., email, SMS, app, etc.) to nurture customer engagement, retention, and lifetime value

• Build segmented, insight-driven lifecycle journeys that reflect customer behavior across DTC, wholesale, retail, marketplace, and international markets

• Ensure lifecycle programs reinforce brand positioning while delivering measurable business impact

Brand Strategy

• Shape and evolve True Classic’s brand strategy and positioning across all channels, geographies, and product categories

• Ensure a strong, consistent, and differentiated brand identity that resonates with existing and new audiences as the business scales

• Oversee brand activations, community initiatives, partnerships, and experiential moments that deepen customer connection and keep the brand culturally relevant

Content & Creative

• Oversee the creation and delivery of high-quality, compelling, and consistent brand storytelling across all marketing platforms

• Partner closely with Creative to ensure content reflects the True Classic voice, aesthetic, and value proposition across omnichannel touchpoints

• Balance performance-driven creative with brand-building storytelling to support both short- and long-term growth

Go-To-Market Orchestration

• Oversee end-to-end GTM strategy and execution for product launches, category expansions, channel rollouts, and major campaigns

• Partner closely with Product, Merchandising, Operations, Technology, and Commercial teams to ensure tight alignment and on-time execution

• Translate business strategy into clear marketing roadmaps and launch plans

Marketing Analytics & Technology

• Own the marketing technology stack, ensuring tools and platforms support scalable execution, personalization, and measurement

• Leverage analytics, tools, and technology to uncover insights, diagnose performance, and inform strategic and tactical marketing decisions

• Partner closely with Finance and Business Intelligence to align marketing investment, forecasting, and performance measurement with business outcomes

Team & Capability Leadership

• Hire, develop, and lead a high-performing marketing organization across paid media, owned media, brand & creative, and GTM

• Effectively leverage agencies, consultants, and technology partners to extend internal capabilities

• Build scalable processes, operating rhythms, and decision frameworks that enable speed without sacrificing rigor

Cross Functional Collaboration

• Product: Partner closely to translate consumer insights, brand strategy, and category priorities into clear product positioning and end-to-end go-to-market plans, ensuring new products are differentiated, market-ready, and demand-backed

• Merchandising: Align on category strategy, pricing, promotions, and seasonal priorities, shaping demand through launches and campaigns that support assortment goals, inventory health, and margin objectives across channels

• Commercial channels (DTC, wholesale, retail, marketplaces): Serve as the central orchestrator of brand, demand, and GTM execution across all commercial channels, ensuring consistent positioning while tailoring activation to channel-specific needs

• eCommerce: Partner to optimize onsite experience, content, and merchandising in support of marketing campaigns, improving conversion, engagement, and full-funnel performance while maintaining brand standards

• Finance and Business Intelligence: Work closely to align marketing investment with revenue, margin, and profitability goals, establishing clear forecasting, KPI frameworks, and performance measurement tied to business outcomes

Qualifications

• Bachelor’s degree required; MBA preferred

• 10–15 years of progressive marketing experience, including executive leadership roles

• Proven success leading paid media, lifecycle marketing, and brand strategy in a high-growth DTC and omnichannel environment

• Experience scaling marketing across new product categories and international markets

• Visionary creative leader with a deep understanding of storytelling, brand building, and content that resonates emotionally with consumers

• Strong analytical and financial acumen with the ability to translate data into clear business decisions

• Excellent project management and organizational skills, with the ability to drive ideas from concept to execution

• Track record of building, scaling, and inspiring high-performing teams

• Exceptional communication and interpersonal skills, with the ability to influence senior stakeholders

• Hands-on operator with an entrepreneurial mindset; willing to roll up sleeves and do what it takes to win

• Ability to thrive in a fast-paced, ambiguous environment and drive change effectively

Preferred Qualifications

• Background in apparel, consumer goods, or lifestyle brands

Workplace Arrangement

5x/week in-office in Calabasas

Compensation and Benefits

Compensation

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Salary Range: $XXX

Time Off

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Unlimited PTO and sick time

Health & Wellness

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Company-paid medical, dental, and vision insurance

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100% employee premium coverage

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65% dependent premium coverage

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$75/month Wellness Stipend

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Free Employee Assistance Program (EAP)

Work & Growth Support

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$75/month Work From Home Stipend

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$75/month Learning & Development Stipend

Perks

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$1,000/year True Classic merchandise allowance

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401(k) plan with 3% company match

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

About True Classic

At True Classic, our purpose is simple: empower everyone to look good and feel good.

Founded in 2019, we’re a fast-growing apparel brand obsessed with fit, quality, and impact. But we’re building more than great products—we’re building a high-performance team where smart, driven people do meaningful work, move fast, and see the direct results of what they create.

Everything we do is guided by the True Classic Operating System (TCOS)—the principles that shape how we work, make decisions, and win together:

• Move the Needle – Our #1 value and the ultimate filter for decision-making. We focus on delivering tangible, measurable results that drive real business impact.

• Paint the Picture – We set clear vision and help others see what great looks like.

• Seek the Truth – We use data, customer insight, and curiosity to guide decisions.

• Get 1% Better – We continuously improve how we work through strong systems and small wins.

• Build Leverage – We maximize impact with the right mix of people, tools, automation, and AI.

• Crush the Challenge – We surface problems early and take ownership to solve them.

• Go Fast – We take initiative, move with urgency, and bias toward action.

• Be Creative – We challenge the norm and find better ways to win.

• Lead with Empathy – We care deeply about our customers and each other.

If you thrive in fast-paced environments, take ownership of your work, and want to build something that actually moves the needle—join us and help shape what’s next at True Classic!