Head of Marketing and Portfolio - EASA

Syngenta Group is one of the world’s leading sustainable agriculture innovation companies, with roots going back more than 250 years. Our 53,000 people across more than 100 countries strive every day to transform agriculture through tailor-made solutions for the benefit of farmers, society and our planet – making us the world’s most local agricultural technology and innovation partner.

Syngenta Group is committed to operating at the highest standards of ethics and integrity. This is a commitment that we are making to investors, customers, society and employees. Syngenta Group is also committed to maintaining a workplace environment free from discrimination and Harassment.

Role purpose

• Builds market intelligence to enable the development & implementation of innovative business models which will include greater grower and retailer proximity.
• Work with Portfolio Lead on evaluating portfolio performance, simplifying our offer, ensuring fit with market needs & identifying critical gaps that need to be filled
• Ensure EASA Portfolio lead collaborates well with AME Portfolio managers in the PDC cycle process, ensuring that opportunities and needs are highlighted to Cluster portfolio Lead & Territory Marketing Team and timely feedback on business cases.
• Drive creation and implementation of the brand plans & strategies (market analysis, price, positioning)
• Ensure connection of marketing team with all other teams (CPD, Regulatory, Sales, Comm Ops, and P&S) to deliver NPIs on time and in full
• Lead the development and sustenance of an efficient and effective customer marketing team that drives excellence in customer segmentation & campaign execution to achieve objectives
• Implement processes to measure effectiveness of campaign and marketing efforts

Accountabilities

• Key member of the BA LT bringing a grower centric view / perspective & ensuring decisions are aligned with the marketing strategy
• To lead the development of an effective commercial unit Marketing function
• To drive key marketing processes with special attention to campaign, portfolio management & iPLAN
• To lead the conversion of crop solutions into appropriate offers delivered through campaigns
• Working with Sales Manager & Commercial Ops to ensure effective value pricing is carried out and that appropriate commercial terms are implemented to deliver on budget & GTM objectives
• Delivers market plans and analysis to support budgeting and strategic reviews.
• Gather customer & market insights to enable effective GTM implementation, inform campaign designs to increase customer conversion to the Syngenta product range
• Lead grower, channel & value chain segmentation process.
• Define marketing communications strategy (e.g., media mix, budget allocation across services, etc.)
• Prioritise campaigns and resource allocation in line with the strategy & oversee their execution. Plan budgets according to strategy and opportunity, ensuring marketing spend remains with agreed limits.
• Review campaign effectiveness, during & post season, against objectives by utilising Salesforce.com as a key tool for monitoring and improving effectiveness.
• Ensure delivery of grower and channel value proposition through the creation of offers incl. incentives in line with GTM.
• Analyse customer insights, customer trends, market analysis and market best practices to build successful strategies
• Ensure timely and effective preparation of the Kenya Topical reviews and budget presentations.
• Lead the execution of marketing programs from start to finish, leveraging internal support & driving collaboration

Knowledge, experience & capabilities

Critical experience & knowledge

 

• Country product/crop management
• Internal experience of the agri-business sector in Marketing, Sales and Strategy
• Strong agronomy knowledge
• Experience in campaign development and management
• Background in business management
• Proficiency in digital marketing and management

Critical leadership capabilities

• Sets ambitious strategic goals
• Communicates with impact
• Leads change and can work well in spite of ambiguity or lack of full data.
• Builds a culture of innovation and solution finding
• Focuses on customers
• Manages for performance
• Develops people, organization, and self
• Collaborates across boundaries

Critical technical, professional and personal capabilities

• Develops/delivers innovative, customer-driven offers
• Develops/implements sound value and transactional pricing based on customer perceived value
• Delivers distinctive value proposition to customer
• Creates strong, distinctive brand & crop plans
• Develops/executes campaign plans
• Develops/implements effective product communications
• Understands market dynamics and competitive environment
• Able to use market research effectively to understand customer, markets, channels
• Understands channel structure and dynamics
• Anticipates changes in the market and adjusts strategies accordingly
• Analytical thinking
• Financial acumen
• Strategic thinking
• Influencing and negotiation
• Communication and presentation skills
• People/team management
• Project management

Location: Kenya / Zambia