Head of Local CRM

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for a Head of Local CRM to lead and scale localized CRM strategies across multiple international markets. This role focuses on adapting CRM communication, campaigns, bonuses, and engagement mechanics to local player behavior, cultural specifics, and regional business goals.

You will work closely with Local Marketing, Product, BI, VIP, and Country teams to build highly personalized player journeys and improve retention, engagement, and long-term customer value across different GEOs.

📍 Location: Valencia, Spain. Relocation is fully supported.

Responsibilities:

• Define and execute localized CRM strategies across multiple markets and regions

• Own the full player lifecycle, including onboarding, retention, reactivation, and churn prevention

• Develop market-specific CRM campaigns tailored to local audience behavior and preferences

• Create personalized communication strategies across Email, SMS, Push, In-App, and onsite channels

• Build segmentation strategies based on player behavior, activity, engagement, and value

• Collaborate with Country Managers and Local Marketing teams on regional CRM priorities and promotions

• Analyze CRM performance using KPIs such as retention, LTV, ARPU, conversion, and churn

• Drive A/B testing and optimization of campaigns, offers, and communication flows

• Ensure CRM content, promotions, and bonuses are fully localized for each market

• Work closely with Product, VIP, BI, and Content teams to improve engagement and loyalty

• Lead and mentor a CRM team across multiple GEOs

• Monitor competitor activity, local trends, and regional player preferences

Requirements:

• 6+ years of CRM experience within iGaming

• 3+ years of experience in a Lead position, or 1+ on a Head role within iGaming

• Strong understanding of localized CRM strategies and regional player behavior

• Experience working across multiple international markets and GEOs

• Deep understanding of CRM KPIs, retention, segmentation, and lifecycle management

• Strong analytical and data-driven mindset

• Experience managing CRM teams and cross-functional stakeholders

• Ability to work in a fast-paced, high-volume environment

• English level: Upper-Intermediate or higher

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