Head of Influencer Marketing

Who we are

We’re GoSpooky: the ones who get all things social. A global agency made for the social era. We grow brands through content, community and commerce, keeping them at the forefront of culture. Social isn’t just first, it’s the foundation.

From creatives and commerce specialists to game designers and data analysts, we cover the full social spectrum. If it shapes internet culture, we’re on it, making fast, bold and relevant work that actually gets shared.

From TikToks that breaks the for you page, to creator stories built with real community insights, all the way to TikTok Shop, social affiliates and live social shopping that convert in real time.

As official partners of Instagram and Snapchat and partners and social affiliates of TikTok (Shop), we work with brands like KLM, JBL, Samsung, Prime Video and HEMA. Driven by bold ambition, endless creativity and authentic people, our teams think ahead, react fast and keep brands culturally relevant. Whether it’s live social shopping, creator management, social-first campaigns or turning a trend into a brand moment.

We’re always looking for fresh energy: people who bring new perspectives, challenge the norm and help us and our clients evolve. If you love shaking up social, thinking big and moving fast, you’ll fit right in.

The Role
As our Head of Influencer Marketing you will shape the vision and lead the growth of our community proposition. You’ll lead our creator management, brand communities, and creator network, taking ownership of initiatives like expanding Speaky into multiple markets, rolling out our affiliate marketing offer, and implementing our Creator OS vision.

You’ll work side by side with the team to design and run creator programs that deliver measurable impact. From sourcing and onboarding creators, to planning content strategies, to building lasting relationships. You’ll hire, mentor, and develop your team, ensuring they have the tools, processes, and support to excel. And you’ll make sure our community approach stays ahead of trends, while being practical, scalable, and results-driven.

What you’ll do

Lead and scale GoSpooky’s community proposition, from strategy to growth deliver

Oversee creator management, brand communities, and creator network teams

Launch and expand our creator network (Speaky) across multiple markets

Roll out our affiliate marketing proposition with the Social Commerce Lead

Implement our Creator OS vision across all tiers of creators

Partner with client teams to design and execute E2E creator programs. From sourcing and onboarding to content strategy and relationship management

Hire, mentor, and develop team members, fostering a high-performance culture

What we're looking for

10+ years of industry experience, with at least 5 years in a senior leadership position

Proven experience leading creator management across celebrity, macro, micro, and nano tiers

Track record of managing high-performing teams and complex, multi-stakeholder projects

Deep knowledge of the creator economy, social platforms (TikTok, Instagram), and community trends

Strong commercial acumen and strategic thinking

Excellent leadership, communication, and relationship-building skills

Fluent in English (another EU language like Dutch, German or Spanish is a plus)

Familiarity with creator workflow tools (CreatorIQ, Traackr)

Bonus: experience in data streamlining (Looker Studio, PowerBI), custom AI tooling (N8N, Gemini), affiliate marketing, or building custom reward systems for creators

What’s in it for you?

Flexible holiday policy for a proper recharge

Commuting allowance

Remote working possibilities in agreement with your team

A MacBook for peak productivity

Training opportunities to develop your skills and grow with us

Healthy communal lunches to keep you fueled

Fun events to connect, recharge, and bond as a team

Phone allowance of up to €25/month (depending on your role)

Unlimited mental health support via OpenUp

A pension plan where you contribute a percentage of your salary

Gift card and birthday wishes every year

Dutch classes for international team members

Apply for the job
So, do you want to join our team? We’d love to hear from you!   Please note: a valid EU work permit is required for this role.

GoSpooky is an equal-opportunity employer. Our hiring decisions are based on objective measures and we will not discriminate against any aspect of your identity. We believe that a diverse team is crucial to our collective success and value an inclusive culture where everyone can make their impact and bring their true unique selves to work.