Head of Homecare Products

As part of the Entyre Group, Pflegewegweiser is one of the fastest-growing health tech scale-ups in the Swiss market. We are based in Zurich, Berlin, and Boston, employ over 500 people, and are redefining outpatient care: tech-enabled, fast, effective, and truly human-centered. We combine high-quality care with operational excellence, clear processes, and a modern, technology-driven organization.

Our mission is to make caregiving easier by connecting families with the right services, information, and products. We believe that everyone deserves to live a self-determined, dignified life at home, even when in need of care. Family caregivers provide incredible support every day and deserve professional backing, reliable structures, and genuine appreciation.

We are experiencing strong growth across our core platform and care services, with rapidly increasing demand from families and partners. As we expand our offering, Homecare Products is becoming a key pillar of our ecosystem.

To build and scale this vertical, we are looking for a Head of Homecare Products who will take full ownership of the category.

This is a foundational leadership role with significant autonomy and direct impact on the future of the company. The role reports directly to the Managing Director of Switzerland and will be part of the extended leadership team of Pflegewegweiser.

The Role:

As Head of Homecare Products, you will build and scale our physical products business for family caregivers—from defining the product portfolio to running e-commerce operations and building scalable supply and distribution.

You will operate with General Manager–level ownership, including P&L responsibility, and lead the commercial and operational development of the Homecare product vertical.

Your mission is to turn Homecare Products into a major growth engine within the Pflegewegweiser ecosystem.

What you will do:

Build and Scale a New Business Vertical

• Take full ownership of the Homecare Products business, including P&L responsibility

• Define the long-term strategy and growth roadmap for the category

• Identify high-impact opportunities to better serve the needs of family caregivers

• Drive revenue growth, margin optimization, and sustainable unit economics

Own the Business

• Full P&L responsibility for the Homecare Products vertical

• Drive revenue growth, margin optimization, and unit economics

• Develop scalable commercial and operational structures

Build the Product Portfolio

• Evaluate and onboard MiGeL products and other relevant homecare supplies

• Identify new product opportunities based on caregiver needs and market demand

• Develop cross-selling opportunities from the company’s core business leads

E-Commerce & Distribution

• Lead and grow our Shopify-based e-commerce business

• Optimize conversion, pricing, merchandising, and customer experience

• Manage logistics and fulfillment through external partners

• Ensure operational excellence across the entire supply chain

Team & Leadership

• Lead and develop a team of 10+ employees

• Build the organizational structure needed to scale the vertical

• Collaborate closely with Marketing, Sales, Finance, and Business Development