Head of Growth - SaaS

Landbot is a leading AI Agent platform that empowers businesses to create exceptional conversational experiences. From lead capture and qualification to customer support and complex data workflows, our AI agent builder helps companies engage customers in a more personal and effective way.

We are at a pivotal moment in our journey. With a strong product and a passionate user base, we are sharpening our focus on a core, high-value segment: tech-savvy Go-To-Market (GTM) teams at companies with complex lead management challenges. This is where you come in.

Operating in more than 100 countries, Landbot enables teams to build unbeatable chatbot experiences across web and WhatsApp, without writing a single line of code.

We’re curious, collaborative, and obsessed with helping companies create frictionless, high-impact conversations.

Learn more about how we work and what we stand for → https://landbot.io/our-values

The Opportunity: Build and Lead Landbot’s Growth Engine

This is not a traditional marketing role.

We are looking for a strategic, hands-on Head of Growth to own and scale Landbot’s entire growth strategy, from acquisition to activation, retention and monetization.

You will work hand in hand with the founders and a lean, high-impact marketing team, with full ownership of growth initiatives and a direct impact on company revenue.

Your mission is to turn a great product into a predictable, scalable growth machine.

If you are obsessed with data, love building from zero, and want to make a tangible impact on a SaaS company’s trajectory , this role is for you.

What You'll Do

🚀 Growth Strategy & Ownership (40%)

• Own the end-to-end growth strategy across the full funnel:

Acquisition → Activation → Monetization → Retention

• Define Landbot’s GTM roadmap together with the founders.

• Build and scale a creator and influencer growth strategy to reach technical GTM audiences through trusted voices in the ecosystem (no-code, automation, RevOps, AI, SaaS)

• Identify and prioritize the biggest growth opportunities across different marketing channels.

• Build a scalable and repeatable growth model focused on our Ideal Customer Profile (ICP).

• Drive a culture of experimentation and continuous optimization in the Marketing team.

• Optimize performance marketing, PLG, SEO/AEO, and community-led growth strategies tailored to attract technical audiences.

• Accelerate lead and signup generation through both paid and organic channels.

📊 Data, Analytics & Experimentation (30%)

• Own core Growth and Marketing metrics.

• Analyze the full user journey from first touch to paid conversion.

• Design, execute and scale high-impact growth experiments (funnels, onboarding, pricing, messaging, channels).

• Build dashboards and reporting to track performance and guide decision-making.

• Turn insights into clear priorities and execution plans.

• Design and implement A/B tests, experiments and CRO strategies to improve conversion rates at every stage of the funnel.

• Analyze user behavior and cohorts to detect friction points, opportunities and growth levers.

• Implement advanced automation and lifecycle marketing flows (onboarding, activation, nurture, expansion).

You will live in tools like:

• Analytics (Amplitude, GA4…)

• CRM & Marketing automation

• AI agent platforms

🤝 Team Leadership & Cross-Functional Execution (30%)

Lead and coordinate a lean, high-impact marketing and growth team, ensuring clear priorities, focus and accountability.

• Work closely with the Leadership team to translate growth strategy into concrete execution plans and quarterly objectives.

• Align and collaborate with Product, Sales, Support and Customer Success teams to ensure consistency across messaging, campaigns and user experience.

• Oversee the execution of key growth initiatives across acquisition, activation and monetization.

• Manage external partners and agencies (paid media, SEO, creators, content) to drive performance and results.

• Build scalable processes, workflows and rituals for growth execution and experimentation.

• Mentor and develop team members as Landbot’s growth organization scales.

How You'll Work

• You will work directly with the founders on growth strategy and business priorities.

• You will collaborate with a lean, high-performing marketing team.

• You will partner closely with: Product, Engineering, Finance, & GTM.

• You will have full ownership, autonomy and accountability.

• Lead, develop and scale the growth and marketing team as Landbot continues to expand