Head of Growth & Performance Marketing

About Incard

Incard’s mission is to build the financial operating system for entrepreneurs.

We are focused on creating a system where business banking, financial tools, and application logic are coordinated into a single control layer.

Through the app store, entrepreneurs and developers can build industry-specific functionality as their business evolves.

The Role

We’re looking for a Head of Growth & Performance Marketing to own Incard’s growth engine end-to-end.

This is a hands-on, execution-first leadership role at the intersection of performance marketing, analytics, product, and experimentation. You will be responsible for building repeatable, scalable acquisition channels and turning Incard into a category-defining product for digital businesses.

This is not a brand-only or agency-management role. It’s an operator role, with full ownership of growth outcomes.

Key Responsibilities

Growth Strategy & Performance Ownership

• Own Incard’s growth strategy across the full funnel: acquisition, activation, retention, and monetisation

• Build and scale repeatable growth loops with a strong focus on ROI and payback

• Operate with founder-level ownership over results

Acquisition & Distribution

• Own and scale Incard’s acquisition channels, including:

• Paid acquisition (Meta, Google, YouTube; TikTok where relevant)

• SEO & content-driven growth

• Partnerships, affiliates, and communities

• Founder-led and ecosystem-driven growth

• Prioritise scalable, defensible channels over short-term wins

• Decide where and when to invest paid spend based on clear performance signals

Experimentation & Optimisation

• Build a continuous experimentation framework across ads, funnels, offers, and landing pages

• Translate insights into high-performing creative angles and messaging

• Kill what doesn’t work quickly; double down on what scales

Analytics, Tracking & Measurement

• Own growth analytics and performance tracking

• Define and monitor core KPIs, including:

• CAC, LTV, payback period

• Activation and cohort retention

• Feature adoption and conversion

• Build a clean, reliable attribution and tracking stack

• Ensure all growth decisions are data-backed

Creative & Product Collaboration

• Work closely with Product, Design, and Brand to:

• Turn product features into acquisition and retention levers

• Align growth messaging with real product value

• You don’t design assets yourself, but you know what converts

Team & Leadership

• Start hands-on, then progressively build and lead a high-performing Growth team

• Collaborate closely with Product, Sales, Partnerships, and Leadership

• Set a high bar for execution, ownership, and velocity

What We’re Looking For

Experience

• 5–10+ years in Growth, Performance Marketing, or Acquisition roles

• Proven track record scaling growth at a high-growth startup or scale-up

• Strong experience in B2B SaaS, Fintech, or platform businesses

• Hands-on experience managing significant paid media budgets

• Experience scaling products from early traction to meaningful revenue

Skills & Mindset

• Deep analytical and data-driven mindset

• Strong understanding of funnels, experimentation, and lifecycle marketing

• Product-oriented thinker with strong execution skills

• Comfortable working cross-functionally with Product, Data, and Engineering

• High ownership, high standards, low ego

Nice to Have

• Experience in fintech, payments, or financial infrastructure

• Familiarity with Shopify, Stripe, or e-commerce ecosystems

• Experience scaling across multiple European markets

• Background in category creation or early market positioning

• Fluent or professional-level French (strong plus, given our ecosystem and influencer partnerships)

Location

This role can be based in London or Paris, with hybrid work.

We value in-person collaboration and regularly bring teams together, while maintaining flexibility when needed.

Benefits:

• Competitive cash-based compensation

• Incard stock options

• 25 days of paid time off per year, plus bank holidays and your birthday off

• Global health insurance and unlimited paid sick leave